Social Media, Direct Response Marketing Coordinator
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Job Description
Dynamic social media coordinator for Diamond Braces, focusing on audience engagement and content strategy across platforms. Enhance brand visibility and patient acquisition through effective social media campaigns.
Responsibilities:
- Manage Instagram, TikTok, Facebook, LinkedIn, and other assigned platforms.
- Create and schedule platform-native content.
- Write hooks, captions, CTAs, and engagement-focused copy.
- Research trending topics and adapt trends into branded content.
- Build weekly content calendars.
- Coordinate approval workflows.
- Repurpose content into multiple formats across platforms.
- Identify high-performing content opportunities based on trends, audience psychology, engagement behavior, and competitor analysis.
- Structure content around hooks, retention, shares, saves, and conversation generation.
- Develop short-form content systems that can be scaled across locations.
- Analyze what content performs well and recommend improvements.
- Monitor and respond to comments, DMs, and engagement activity.
- Maintain same-business-day response standards.
- Identify recurring audience questions, concerns, and trends.
- Escalate operational or patient-related issues using established SOPs.
- Support a professional, empathetic, and brand-aligned communication style across social platforms.
- Coordinate with internal marketing leadership and paid media vendors.
- Assist with ad creative organization, content testing, hook testing, audience feedback analysis, and landing page/content alignment.
- Monitor social campaign performance trends.
- Provide monthly social media and content performance reports.
Requirements:
- Strong experience managing Instagram, TikTok, Facebook, LinkedIn, and other social media platforms.
- Experience managing social media for direct-to-consumer, e-commerce, healthcare, dental, orthodontic, or service-based brands.
- Strong understanding of short-form content trends and viral content mechanics.
- Strong understanding of audience psychology, engagement behavior, conversion-focused content, and social media growth.
- Experience writing hooks, captions, CTAs, and engagement-focused copy.
- Experience using Canva, CapCut, Meta Business Suite, and reporting or analytics tools.
- Strong English communication skills.
- Strong organizational skills and attention to detail.
- Ability to follow structured systems, SOPs, approval workflows, and deadlines.
- Ability to manage content calendars and repetitive operational tasks with accuracy.
- Comfortable working remotely and independently.
- Able to analyze performance data and recommend content improvements.
- Preferred: Experience with e-commerce or direct-to-consumer brands.
- Preferred: Experience with paid social coordination or supporting paid media campaigns.
- Preferred: Experience with healthcare, dental, orthodontic, or multi-location service businesses.
- Preferred: Experience working with offshore or remote teams.
- Preferred: Experience creating social media reports for leadership or management.
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