Social Media, Graphic Design Specialist
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Job Description
Social media and graphic design specialist managing HVACR home-service brands for Century Mechanical Holdings. Creating campaigns, brand assets, and performance reports across dozens of accounts.
Responsibilities:
- Manage the day-to-day social media presence of dozens of CMH-owned brands across Facebook, Instagram, and other applicable platforms
- Develop and maintain content calendars for multiple companies and locations
- Create, schedule, publish, and monitor social media content
- Maintain distinct brand voices and visual identities while following CMH marketing standards
- Engage with followers and respond to comments, messages, tags, and interactions
- Identify customer-service concerns and escalate them appropriately
- Coordinate with local managers and representatives to gather photos, promotions, community updates, employee highlights, and service content
- Identify seasonal topics, local events, social trends, and content opportunities
- Use Meta Business Suite, Business Manager, Ads Manager, and related tools for account management, publishing, engagement, and reporting
- Maintain account access, business information, naming conventions, and organization
- Track audience growth, engagement, reach, website traffic, and other performance indicators
- Provide reports and recommendations to improve social media performance
- Support paid media by creating and adapting graphics for Meta advertising campaigns
- Collaborate with marketing personnel, website developers, vendors, and local brand representatives
- Design logos and brand-identity materials
- Create direct-mail pieces, postcards, flyers, brochures, leave-behinds, business cards, promotional materials, and print collateral
- Produce social media graphics, advertisements, promotional images, infographics, templates, and campaign creative
- Create website banners, icons, service graphics, and other web assets
- Prepare production-ready files for print and digital use
- Work with vector and raster file formats and provide editable source files
- Resize and adapt creative for brands, platforms, placements, and screen sizes
- Maintain consistency in typography, color, imagery, logo usage, and visual identity
- Organize creative files and approved assets
- Coordinate with paid media, SEO, content, and web-development teams
- Manage revisions while meeting deadlines
- Report to the Director of Marketing
Requirements:
- Current Meta certification
- Advanced working knowledge of Meta Business Suite, Business Manager, Ads Manager, Facebook, and Instagram
- Demonstrated experience managing numerous client, company, or location-based social media accounts simultaneously
- Strong account-management skills across dozens of brands
- Advanced graphic design and visual communication skills
- Professional portfolio demonstrating logos, social media graphics, direct mail, brochures, website assets, and other marketing collateral
- Proficiency with Adobe Creative Cloud, particularly Photoshop, Illustrator, and InDesign
- Strong understanding of branding, typography, composition, color theory, image preparation, and print-production requirements
- Experience developing social media strategies, content calendars, platform-specific creative, and performance reports
- Excellent writing, editing, and proofreading skills
- Ability to manage different brand identities, geographic markets, audiences, and service offerings
- Exceptional organizational, project-management, and time-management skills
- Ability to prioritize high-volume concurrent requests
- Strong attention to detail
- Ability to complete assignments with minimal supervision
- Willingness to proactively communicate issues, delays, resource needs, and opportunities
- Reliable full-time availability during standard Eastern Time business hours
- Ability to attend meetings, respond to requests, and collaborate throughout the East Coast workday
- U.S. resident living in the United States
- Résumé, relevant social media work examples, professional graphic-design portfolio, and current Meta certification details required for submission
Benefits:
- 401(k) matching
- Competitive salary
- Dental insurance
- Health insurance
- Opportunity for advancement
- Paid time off
- Training & development
- Vision insurance
- Remote work
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