Social Media Manager – Beauty Industry
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Job Description
Social Media Manager overseeing strategic content execution for beauty brand across Latin America. Focusing on increasing engagement and brand trust through tailored social media efforts.
Responsibilities:
- Build and own a social content engine that consistently increases reach, engagement, and brand trust across priority channels (ex: Instagram, TikTok, YouTube Shorts).
- Create and manage a clear, realistic content calendar that connects launches, promos, and evergreen storytelling
- Write high-performing captions, hooks, and community prompts that match the brand voice and drive action
- Publish, schedule, and optimize content (format, timing, hashtags/SEO, trends) based on what the data says is working
- Lead community management: respond with warmth and accuracy, escalate issues appropriately, and turn comments/DMs into insights
- Partner with creators/influencers and UGC contributors to source, brief, and repurpose content (with usage rights tracked and organized)
- Track performance weekly (growth, engagement, CTR, saves, watch time) and turn results into clear recommendations
- Work smoothly with designers, editors, and marketing leads to ship content on time without sacrificing quality
- Stay current on platform changes and beauty content trends, then test quickly and report what you learn
Requirements:
- **Must-Have:**
- 5+ years of hands-on social media management for a consumer brand (beauty, skincare, haircare, wellness, or lifestyle strongly preferred)
- Proven ability to create platform-native content that performs (you can explain why a post worked, not just that it did)
- Strong writing skills with a sharp eye for tone, clarity, and brand consistency
- Comfort using social scheduling and analytics tools (native analytics is fine; Sprout/Later/Hootsuite is a plus)
- Experience building and maintaining a content calendar and meeting publishing deadlines in a remote setup
- Strong communication and reliability in a fully remote environment
- Ownership mindset: you follow through, spot gaps early, and keep work moving without being chased
- **Nice to Have:**
- Beauty industry experience (products, ingredients, routines, launches, creator culture) and strong intuition for what audiences trust
- Basic short-form editing skills (CapCut, Premiere Rush, or similar) and comfort directing simple UGC edits
- Experience supporting product launches, promos, and social commerce (Shop links, landing pages, UTM tracking)
- Experience working with influencers/creators including brief writing and usage rights tracking
- Light paid social boosting coordination (working with a performance marketer, sharing creative learnings)
Benefits:
- Access to a **$200K+ perk marketplace** with discounts on 150+ services.
- Option to **withdraw up to 50% of approved earnings** before payday.
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