Social Media Strategist
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Job Description
Social Media Strategist leading Marriage Reset’s organic social growth for its marriage coaching programmes. Building Instagram strategy, repurposing long-form content, and driving qualified inbound calls.
Responsibilities:
- Own the organic social department and its performance
- Develop the brand’s organic content strategy with the co-founder and main spokesperson
- Plan several months ahead and establish the monthly content agenda
- Direct content work from initial concept through final approval
- Develop content angles, write scripts in the founder’s voice, and prepare recording briefs
- Run a content waterfall converting long-form recordings into platform-specific content
- Maintain a consistent production and publishing schedule
- Manage and develop editors and copywriters
- Review scripts, edits, and published work for quality
- Collaborate with the wider marketing team to maintain consistent digital branding
- Analyze audience growth and content performance across organic channels
- Work with sales to assess qualified enquiries and booked calls
- Set priorities and improve results using performance evidence
- Make informed creative decisions and lead the department without close supervision
Requirements:
- Proven organic social growth, with evidence of starting and ending audience figures, timeframe, and personal contribution
- Experience developing multi-month content strategies, directing production, and adapting plans based on performance
- Advanced copywriting and scriptwriting skills, including hooks, storytelling, and copywriting frameworks
- Experience building and managing content waterfall systems that repurpose long-form recordings into platform-specific content
- Direct experience managing video editors and copywriters, including setting briefs, reviewing work, coaching team members, and holding them accountable for quality and deadlines
- Practical experience integrating AI into content production or editing workflows, with editorial oversight
- Excellent written and spoken English
- Ability to work EST/PST core hours
- Ability to provide evidence of relevant experience
- Independent contractor engagement with full-time availability
- Preferred: significant audience growth, coaching industry experience, YouTube or other long-form audience growth, and demonstrable contribution to multimillion-dollar sales
Benefits:
- Performance incentives linked to sales
- Fully remote working arrangement
- Full-time commitment under an independent contractor agreement
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