Social Media Lead
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Job Description
Social Media Lead owning organic campaigns for a US DTC backpack and travel-accessories brand. Driving creative production, publishing, community growth, and performance optimization.
Responsibilities:
- Own and develop the organic social strategy across Instagram, TikTok, Facebook, and YouTube
- Create original social-first campaigns for product launches, seasonal collections, and brand storytelling
- Translate product features, customer insights, and business priorities into compelling content concepts
- Plan and execute campaigns from concept through launch and performance review
- Develop creative concepts, visual references, shoot strategies, shot lists, and content briefs
- Lead creative direction for photo and video shoots with photographers, videographers, and production partners
- Ensure content communicates the intended product story and maintains consistent brand quality
- Coordinate production timelines, deliverables, and creative resources
- Manage daily publishing, editorial calendars, captions, and platform-specific content adaptation
- Build and engage an active community across social channels
- Monitor audience conversations, emerging trends, and organic growth opportunities
- Maintain a consistent brand voice while adapting content to each platform
- Track organic reach, engagement, audience growth, and campaign performance
- Identify successful content formats, creative approaches, and audience insights
- Use performance data to improve future campaigns and content strategy
- Coordinate with the Creative Strategist on shared testing insights and overlapping production needs
- Work with the Creator Partnerships team on shared briefs, creators, and content production
- Report directly to the CEO and guide creators and production partners without managing a team
Requirements:
- Proven experience owning organic social strategy and executing campaigns for DTC, e-commerce, lifestyle, fashion, or consumer product brands
- Portfolio demonstrating end-to-end ownership of organic social campaigns or product launches, including strategy, creative direction, execution, and results
- Strong creative judgment and visual storytelling skills
- Experience developing social-first content concepts
- Hands-on experience creating shoot briefs and shot lists
- Experience directing photo or video production
- Strong understanding of Instagram, TikTok, Facebook, and YouTube organic content strategies
- Experience managing editorial calendars and publishing workflows
- Experience with community engagement
- Ability to analyze organic social performance and translate insights into actionable improvements
- Ability to work independently, take ownership, and collaborate across a growing marketing team
Benefits:
- Full-time employee status with an official employment contract
- Monday–Friday, standard 9-to-5 working day
- Flexibility across US time zones is supported
- Creative freedom to develop original campaigns
- Direct access to and impact with the CEO
- Opportunity to help establish and develop the organic social function
- Growing product portfolio and upcoming product-launch opportunities
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