Social Media Manager
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Job Description
Digital Social Media Manager managing social media presence for healthcare clinics. Overseeing 120+ clinic pages and supporting community engagement initiatives.
Responsibilities:
- The Digital Social Media Manager is responsible for managing and executing VIPcare's clinic-level social media presence.
- Enhance brand awareness, strengthen community engagement, support patient acquisition efforts.
- Serve as the primary administrator and day-to-day manager of VIPcare's clinic social media platforms.
- Maintain, monitor, update, and optimize 120+ individual VIPcare clinic Facebook pages and other designated social media channels.
- Partner closely with Marketing, Clinic Operations, Team Resources, Provider Operations, Growth, and other stakeholders.
- Create, curate, and publish compelling, relevant, and medically appropriate content across social media platforms.
- Develop and maintain a comprehensive content calendar that balances corporate initiatives and local clinic activities.
- Monitor social media activity and respond to comments, reviews, messages, and community interactions.
Requirements:
- Bachelor's Degree in Marketing, Communications, Public Relations, Journalism, Digital Media, or a related field required.
- 5+ years of experience managing social media programs, preferably within healthcare.
- Demonstrated experience managing social media accounts across multiple business locations or brands.
- Strong understanding of social media platforms, algorithms, content optimization techniques, audience engagement strategies, and digital marketing best practices.
- Exceptional written, verbal, and visual communication skills.
- Proven experience developing and managing content calendars, social media campaigns, and multi-channel communication strategies.
- Proficiency with social media management platforms such as Meta Business Suite, Sprout Social, Hootsuite, Buffer, or similar tools.
- Experience utilizing analytics and reporting platforms to measure campaign effectiveness and optimize performance.
- Strong project management skills.
- Demonstrated ability to collaborate effectively with cross-functional teams.
- Proficient with Google Suite (Drive, Docs, Sheets, Slides, Gmail, etc.).
- Excellent organizational, time management, and follow-up skills.
- Strong critical thinking, problem-solving, and decision-making capabilities.
- Ability to work independently with minimal supervision.
- Strong interpersonal, presentation, and relationship-building skills.
- Results-oriented with a focus on execution, accountability, continuous improvement, and measurable outcomes.
- Appreciation of cultural diversity and sensitivity toward the communities and patient populations served.
Benefits:
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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