Social Media Manager, Global Brand Communications
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Job Description
Social Media Manager overseeing global brand communications and social media strategy at HOKA. Managing campaigns, agency relationships, and team development to enhance brand presence.
Responsibilities:
- Develop, implement, and lead comprehensive social media strategies to drive brand engagement and achieve business objectives
- Directly manage agency and vendor relationships, setting objectives and managing performance in line with brand goals
- Lead development of insight-driven content briefs to guide internal teams and agency partners
- Oversee social copy development for consistency in brand voice, tone, and messaging across platforms
- Collaborate with cross-functional stakeholders to inform content strategies based on data insights
- Manage creative asset development process from concept to completion with social agencies
- Measure and optimize social media campaigns, conducting regular performance reviews with agencies
- Translate data into actionable insights to refine content strategy and maximize brand impact
- Provide thought leadership on cultural trends and audience engagement
- Lead a team of social marketers, ensuring timeliness and accuracy of projects
- Identify industry insights and trends to define and refine channel approach
Requirements:
- 7+ years of experience in social media, content strategy, or digital marketing
- Proven track record of growing large-scale social communities and leading culturally resonant brand storytelling
- Thrive in a fast-paced environment, responding quickly and proactively
- Passionate about the future of social media, cultural trends, and shifting audience behaviors
- Deep understanding of social-first trends and platform nuances
- Highly motivated, collaborative, and a driven self-starter
- Excellent communication, interpersonal, project management, and organizational skills
- Proven success in process, project, budget, and team management
- Experience working effectively in complex global organizations with diverse constituents and competing priorities
- BA/BS degree or equivalent practical experience
- Expert in Microsoft Office
- Experience using Dash Social or other social media management platforms and tools
- Knowledge of Adobe is a plus
- Experience in social media copywriting
- Passion and interest in footwear and/or an active lifestyle is a plus
- Ability to travel for work-related events
Benefits:
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
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