Social Media Manager – Instagram, Part-Time
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Job Description
Social Media Manager managing Instagram presence of NORY, an education startup enriching children's learning experiences. Focus on video content creation, growth strategy, and community engagement.
Responsibilities:
- Develop and manage a structured Instagram content calendar.
- Grow followers and engagement intentionally (focusing on impact and community, not just vanity metrics).
- Maintain strong brand consistency and tone.
- Create engaging Reels that showcase camp projects and joyful moments.
- Edit short-form videos optimized for reach and retention.
- Capture both the emotional energy and the educational depth of our programs.
- Write captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about.
- Design simple, clean graphics when needed.
- Turn curriculum themes into compelling weekly narratives.
- Track engagement metrics and growth trends.
- Identify what content drives saves, shares, and inquiries.
- Adjust strategy continuously based on data.
Requirements:
- Proven track record of managing and growing Instagram accounts, ideally within the parenting, education, or family-focused space.
- Strong portfolio showcasing expert-level video creation (specifically Reels/short-form editing), graphic design, and copywriting.
- Exceptional written communication with a personable, engaging storytelling style.
- Analytical mindset with the ability to interpret data and pivot strategies.
- An entrepreneurial builder who thrives in a fast-paced environment and doesn't take "no" for an answer.
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