Social Media Manager – Senior
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Job Description
Social Media Manager enhancing brand presence across Instagram, Facebook, LinkedIn, and TikTok. Crafting strategies, analyzing performance, and engaging online community in digital marketing.
Responsibilities:
- Building, managing, and expanding a company’s presence across multiple social media platforms
- Crafting a cohesive brand voice
- Designing and executing data-driven content strategies
- Ensuring consistent messaging across all touchpoints
- Planning editorial calendars
- Creating engaging text, image, and video content
- Scheduling and publishing posts
- Actively interacting with followers to foster an engaged online community
- Monitoring industry trends, platform algorithm changes, and competitor activity to adapt strategies proactively
- Performance analysis —tracking metrics such as reach, engagement, click-through rates, and conversions to assess campaign effectiveness and inform future decisions
Requirements:
- Strong communication skills
- Creativity
- Adaptability
- Deep understanding of digital marketing principles
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