Social Media Manager
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Job Description
Social Media Manager responsible for evolving organic social presence for Future Society beauty brand. Crafting content, engaging community, and driving brand awareness across platforms.
Responsibilities:
- Develop and execute a holistic organic social strategy across current and emerging platforms (Instagram, TikTok, Pinterest, etc.)
- Own platform-specific content calendars aligned with brand priorities, launches, and the broader marketing roadmap
- Concept, plan, and execute social-first campaigns, product launches, and seasonal moments
- Ensure consistency of brand voice, tone, and visual identity across all social touchpoints
- Actively manage and engage our social community by responding to comments, DMs, mentions, and tags in a timely, authentic way
- Serve as the primary point of contact for inbound social inquiries, escalating to Customer Service, Marketing, or PR as needed
- Foster meaningful two-way conversations that strengthen loyalty and advocacy
- Identify ongoing and campaign-specific content needs (evergreen, launch, editorial, UGC, trend-led)
- Collaborate closely with Creative and Marketing teams to plan and execute photo and video shoots
- Brief and commission content from internal teams and external creators as needed
- Edit and adapt content across formats and platforms; occasionally create lightweight content to fill calendar gaps
- Manage the merchandising and promotion of TikTok Shop in partnership with Operations
- Develop and maintain a TikTok Shop content and promotion calendar with clear KPIs
- Track and report on performance, identifying opportunities to improve conversion and engagement
- Partner with the Influencer Marketing Manager to plan creator-led social campaigns, develop briefs, and select creators
- Collaborate with PR and Marketing on brand partnerships, giveaways, and collaborative moments
- Analyze UGC and creator performance in partnership with the Influencer team
- Track and analyze organic and boosted content performance across core KPIs (reach, engagement, traffic, conversion)
- Deliver monthly performance reports highlighting insights, trends, competitive context, and recommendations
- Stay up to date on platform updates, algorithm changes, and cultural trends; proactively test new formats and tactics
- Propose new social initiatives tied to major launches, seasonal moments, or cultural opportunities
Requirements:
- 3–5 years of experience in social media management and content creation (consumer, beauty, lifestyle brands preferred)
- Proven track record growing organic social audiences, engagement, and brand impact
- Strong creative instincts with an exceptional eye for visuals, storytelling, and platform-native content (art, photography, or creative background a plus)
- Excellent writing, editing, and communication skills
- Hands-on experience with social and analytics tools (e.g., Archive, Dash Social, Google Analytics, Canva, CapCut)
- Comfortable owning social channels end-to-end, including occasional off-hours or weekend monitoring
- Highly organized, able to manage multiple projects and timelines simultaneously
- Entrepreneurial, curious, and excited to test, learn, and iterate in a fast-moving environment
Benefits:
- Health insurance
- Flexible work arrangements
- Professional development opportunities
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