Social Media Manager
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Job Description
Social Media Manager at a pioneering hemp and cannabis brand. Developing social strategies and engaging content for brand awareness while ensuring compliance with local regulations.
Responsibilities:
- Develop and implement an annual social media strategy aligned with brand goals, product launches and regulatory requirements
- Produce high-quality, platform-appropriate content (copy, images, video, reels, stories) that educates, engages and converts
- Own day-to-day community engagement—respond to comments and messages, moderate conversations, and foster a positive brand community
- Plan, run and optimise paid and organic campaigns across channels (Instagram, Facebook, X, TikTok, LinkedIn where appropriate)
- Ensure all social content complies with South African regulations and platform policies for hemp and cannabis products; manage approvals and maintain audit-ready records
- Track KPIs, generate regular performance reports and translate insights into actionable recommendations to improve ROI and audience growth
- Work closely with product, sales, customer service and legal teams to align messaging, product launches and customer communications
- Identify, onboard and manage partnerships with creators and community partners in line with brand and compliance guidelines
- Stay current with social trends, platform features and industry best practices to keep our approach innovative and effective
Requirements:
- 2+ years’ experience in social media management, preferably within CPG, wellness, hemp or cannabis-related brands
- Proven ability to create engaging content and grow organic and paid social channels
- Strong copywriting and visual storytelling skills; experience producing short-form video content
- Experience managing paid social campaigns and working with ad platforms, targeting and optimisation practices
- Familiarity with advertising and cannabis/hemp regulations, or willingness to quickly learn compliance requirements
- Proficient with social management and analytics tools (e.g., Meta Business Suite, Hootsuite, Sprout Social, Google Analytics, native platform insights)
- Excellent stakeholder communication skills and ability to work cross-functionally
- Strong organisational skills, attention to detail and ability to manage multiple campaigns and content calendars
- Degree or diploma in Marketing, Communications, Media or equivalent practical experience is preferred.
Benefits:
- Opportunities for professional development
- Training and career progression within a growing industry
- A collaborative, inclusive and purpose-driven work environment
- Flexible working arrangements and support for work–life balance
- Access to industry events, conferences and learning resources
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