Social Media, Content Specialist
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Job Description
Social Media & Content Specialist managing organic channels for Cars & Bids auction marketplace. Building community presence through content creation and engagement on various platforms.
Responsibilities:
- Own every organic channel for the auction business: Instagram, Threads, X, TikTok, Facebook, LinkedIn, YouTube, Reddit and old-school auto forums (Audi-World, Bimmerforums, and similar)
- Plan and publish the organic social content calendar across every channel above
- Build, shoot, edit, and post video and static creative yourself
- Monitor engagement and community sentiment, and jump into threads where it matters
- Promote live auctions organically to drive bidders, watchers, and comments alongside submissions
- Be the community voice in helping guide the strategy for each channel, including framing the distinct voices, distinct purposes that we use for each platform
- Discover how social can help prevent funnel drop-offs between discovery, submission, and auction going live and close those gaps
- Set channel-level KPIs and hit them
Requirements:
- 2-4 years creating and publishing social content, ideally somewhere that lives and dies by engagement
- Deep understanding of social metrics, analytics, and how they tie back to business performance
- You're comfortable and familiar with native social video — phone-shot, scrappy, built for the feed. You can also build your own static creative.
- Experience running email and social together to boost engagement
- Nice to have: Professional video production background
- Automotive industry experience
- Sprout Social experience or similar
- A background in social listening
Benefits:
- equity & benefits
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