Social Media & Digital Engagement Specialist – Public Health
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Job Description
Social Media & Digital Engagement Specialist supporting public health communications through digital content across multiple channels. Managing social media engagement and content creation for effective communication strategies.
Responsibilities:
- support public health communications initiatives through the development, management, and dissemination of digital content across multiple channels
- manage and maintain social media content across platforms such as LinkedIn, Facebook, Instagram, X/Twitter, YouTube, and emerging digital channels
- develop and execute social media and digital engagement plans that align with public health priorities, communication objectives, and campaign goals
- create and edit a variety of health communication products, including social media content, newsletters, communication plans, messaging documents, marketing collateral, website content, presentations, and outreach materials
- translate complex scientific, technical, and public health information into clear, audience-focused messaging using plain language and health literacy best practices
- support public health social marketing initiatives by coordinating content deployment across multiple communication channels and tracking campaign performance
- monitor audience engagement, social media conversations, and stakeholder interactions while identifying opportunities to improve reach and impact
- prepare reports and dashboards that summarize communication metrics, engagement trends, and performance insights
- contribute to branding, style guides, communication standards, and quality assurance processes
- track schedules, editorial calendars, and project timelines to support timely delivery of communications products and campaigns
- support client and stakeholder engagement through professional communications, meeting participation, and responsive service delivery
- identify communication challenges, recommend improvements, and contribute to continuous process enhancement efforts
- provide informal guidance and quality review support for junior team members as appropriate
Requirements:
- Bachelor's degree in Communications, Public Health, Journalism, Marketing, Public Relations, Digital Media, Health Promotion, or a related field
- At least 2 years of relevant professional experience in health communications, public affairs, digital communications, social media management, marketing, or related fields
- Experience developing communication materials and digital content for public-facing audiences
- Experience managing organizational social media platforms and implementing content strategies
- Experience developing written communications products such as newsletters, messaging documents, blog posts, website content, communication plans, or social media campaigns
- Strong writing, editing, and proofreading skills with the ability to translate technical or scientific information into plain-language content
- Strong attention to detail and demonstrated ability to execute instructions.
- Knowledge of public health communications, audience engagement, and health literacy best practices
- Experience collecting, analyzing, and reporting communication or social media performance metrics
- Experience using social media management and scheduling platforms
- Basic knowledge of Microsoft Office productivity software and collaboration tools such as Microsoft Teams and SharePoint.
- Experience supporting federal health agencies such as CDC, NIH, CMS, HHS, or other public health organizations (preferred)
- Experience supporting public health awareness campaigns, social marketing initiatives, or health promotion programs (preferred)
- Experience with social media management platforms such as Hootsuite, Sprinklr, Sprout Social, Buffer, or similar tools (preferred)
- Knowledge of Section 508 accessibility requirements, digital accessibility standards, and plain language guidance (preferred)
- Basic knowledge of AI tools and their limitations and risks (preferred)
Benefits:
- competitive pay
- exceptional benefits
- range of programs that support your work/life balance and personalized preferences
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