Social Media Marketing Analyst (Mid-level)
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Job Description
Marketing Analyst responsible for managing content strategy for multiple social media channels. Engaging with communities and analyzing performance for a SaaS solutions company.
Responsibilities:
- Plan, execute, and manage content strategy across multiple social networks (X, Instagram, LinkedIn, Facebook, and TikTok), ensuring consistency between channels and alignment with brand objectives;
- Monitor trends, conversations, and market movements, acting swiftly on real-time marketing opportunities and identifying positioning possibilities;
- Manage communities and interactions, responding to comments, messages, and mentions, with an active presence especially on X to strengthen the brand;
- Create, adapt, and publish content (copies, scripts, and creative guidelines) in partnership with internal teams, ensuring quality and coherence of communication;
- Track metrics, analyze results, and generate insights, proposing optimizations, tests, and new approaches based on data and benchmarks;
- Maintain a digital mindset, curiosity about new technologies, and an interest in understanding how Artificial Intelligence can transform processes, experiences, and results.
Requirements:
- Bachelor’s degree in Marketing, Advertising, or related fields;
- Previous experience as a Social Media professional, working across multiple networks (X, Instagram, LinkedIn, Facebook, and TikTok), preferably in B2B or technology contexts;
- Experience with content planning, editorial calendars, and real-time marketing;
- Analytical ability to read metrics, generate insights, and make data-driven decisions;
- Strong creative writing skills and the ability to adapt tone and language for different channels and audiences;
- Highly connected profile to trends, digital culture, and audience behavior;
- Knowledge or interest in Artificial Intelligence technologies: tools, applications, and concepts.
Benefits:
- Meal allowance / meal voucher;
- Health and dental plan;
- Home office allowance;
- Profit sharing;
- Voucher for setup kit;
- Life insurance;
- Birthday day off;
- GoGood | Conexa;
- Health and wellness promotion program;
- Partnerships and discounts.
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