Social Media Marketing Manager
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Job Description
Social Media Marketing Manager enhancing 7-Eleven's brand perception through strategic social media. Leading innovative campaigns and analyzing performance metrics in a collaborative environment.
Responsibilities:
- Develop and implement social media channel strategies that support 7-Eleven’s strategic business objectives to drive traffic and increase conversions instore and across online channels, including organic social, paid social, content creator and influencer strategy.
- Manage the execution and analysis of all social media campaigns leveraging data-driven insights to enhance engagement and impact.
- Maintain monthly social media content calendars.
- Provide guidance on boosting and ad management, ensuring proper execution and alignment with customer campaigns.
- Ensure content creator and influencer content aligns with brand values and campaign goals.
- Collaborate with in-house creative and agency partners to develop low-fi and agile content for all social media platforms (including but not limited to Meta, TikTok, X, Snapchat, LinkedIn).
- Responsible for measuring success of social media channels and accountable for achieving KPI performance metrics and regularly reporting to leadership.
- Manage social media marketing budgets, ensuring efficient allocation of resources to maximize ROI across channels.
- Responsible for social media community management strategy, including developing and maintaining protocols, monitoring, and responding with a timely response rate.
- Collaborative mindset, fostering a supportive environment focused on growth, innovation and continuous improvement.
- Partners cross-functionally with Marketing & Communications and US teams to grow our social media platforms.
- Stay informed on evolving social media trends, processes and technologies to recommend innovative ideas and achieve efficiencies.
- Manage and coach direct report in executing social media strategy and content management across multiple social media channels.
Requirements:
- Bachelor’s degree in marketing, communications, business or related field.
- Minimum of 5+ years’ experience in social media marketing, preferably in retail, convenience or QSR industry.
- Proven experience in developing and executing successful social media campaigns that have driven online sales, customer acquisition and member loyalty.
- Expertise in influencer management and community management is an asset.
- Proficiency with monitoring and reporting on digital performance metrics.
- Experience managing budgets and resources effectively.
- Results-driven, and highly organized, with ability to manage multiple projects simultaneously.
- Excellent project management skills and ability to mobilize, often within tight timelines.
- Exceptional written and verbal communication skills, with the ability to lead presentations.
- Cooperative and collaborative with the ability to forge strong internal and external relationships.
- Ability to solve problems both independently and as part of a team through a structured approach.
Benefits:
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development opportunities
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