Social Media Strategist, CPG
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Job Description
Social Media Strategist developing client social strategies and influencer campaigns. Driving content execution, performance optimization, and account retention for Power Digital’s AI-native growth marketing firm.
Responsibilities:
- Craft and execute comprehensive social media strategies tailored to client goals and target audiences
- Develop unique brand voices and manage influencer relationships
- Identify, vet, and slate influencer talent and creators for campaigns
- Negotiate influencer partnerships, communicate deliverables, oversee execution through completion, and report on performance
- Manage multiple client accounts autonomously, prioritizing tasks and meeting deadlines
- Craft on-brand copy, creative, influencer campaign plans, and briefs
- Use past performance to drive strategic changes and incorporate relevant social trends
- Create and implement monthly content calendars
- Monitor social media trends, emerging platforms, and algorithm changes
- Participate in team meetings and cross-functional initiatives
- Communicate campaign progress, results, and recommendations to clients
- Employ AI technologies to enhance and optimize business processes
- Utilize Power Digital's Nova ecosystem for departmental work
- Own quality assurance processes to prevent revenue or retention-impacting errors
- Maintain social account retention above 90% and complete deliverables on time
Requirements:
- Advanced proficiency in spoken and written English is required
- 2+ years of experience in social media (agency experience preferred)
- Current knowledge of social media trends, algorithm changes, and platform updates, with examples of applying this knowledge to enhance strategies
- Experience managing social media strategies for multiple clients across various industries
- Experience crafting and maintaining unique, consistent, and authentic brand voices
- Proven history developing and managing social campaigns with impactful KPI results
- Proficiency in leveraging data and analytics to refine and optimize social strategies
- Ability to work independently, prioritize tasks, and manage a dynamic workload
- Ability to develop, execute, and manage social media strategies while delivering exceptional results
Benefits:
- Equal Opportunity Employer
- No application, processing, or training fee at any stage of recruitment or hiring
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