Social Media Strategist, CPG
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Job Description
Social Media Strategist developing social strategies, influencer programs, and content for Power Digital’s client brands. Managing campaigns, trends, performance, and client relationships.
Responsibilities:
- Craft and execute comprehensive social media campaign strategies tailored to client goals and target audiences
- Develop and manage influencer relationships, including identifying, vetting, and slating talent and creators
- Negotiate influencer partnerships, communicate deliverables, oversee execution through completion, and report performance
- Ensure adoption of Power Circuit for clients within the assigned book
- Manage a dynamic workload independently across multiple client accounts
- Create on-brand copy, creative, influencer campaign plans, and briefs
- Use past performance and social trends to drive strategic changes
- Create and implement monthly content calendars with consistent posting schedules and content themes
- Monitor social media trends, emerging platforms, and algorithm changes
- Participate in team meetings and cross-functional initiatives
- Communicate campaign progress, results, and improvement recommendations to clients
- Employ AI technologies to enhance and optimize business processes
- Utilize Power Digital's Nova ecosystem as it relates to the department
- Own QA processes, deliver on time, and support client performance, sentiment, and account retention
Requirements:
- 2+ years of experience in social media (agency experience preferred)
- Current knowledge of social media trends, algorithm changes, and platform updates, with examples of applying this knowledge to enhance strategies
- Proven track record managing social media strategies for multiple clients across various industries
- Experience crafting and maintaining unique brand voices for clients
- Proven history developing and managing social campaigns that drive impactful KPI results
- Proficiency leveraging data and analytics to refine and optimize social strategies
- Ability to work autonomously, prioritize tasks, meet deadlines, and manage multiple client accounts
- Highly self-motivated
Benefits:
- Equal Opportunity Employer
- Diversity and inclusion in the workplace
- AI technologies and proprietary technology tools to enhance work processes
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