Social Media Manager, Content
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Job Description
Social Media and Content Manager managing Instagram and TikTok content for an Australian personal branding agency. Scheduling, engagement, trend research and content production for high-profile clients.
Responsibilities:
- Manage and schedule social media content across multiple client and personal branding accounts, primarily Instagram
- Maintain and manage content calendars in Excel, ensuring clients have a consistent 2–3 month pipeline of scheduled content
- Organise and repurpose reels, lifestyle content, personal branding content and piece-to-camera videos
- Prepare posts for publishing by reviewing hooks, captions and content
- Use AI tools to assist with captions, hooks and content preparation where appropriate
- Publish content according to each client's content strategy and schedule
- Manage engagement across multiple social media accounts, including commenting on and engaging with relevant posts
- Support engagement activities across relevant social media groups and communities
- Share client content into relevant engagement groups to maximise reach and engagement
- Review previous comments and account activity to maintain an authentic and consistent tone of voice
- Monitor social media trends, emerging formats and high-performing content
- Research new content opportunities, trends and ideas to improve engagement
- Flag relevant trends and content opportunities to the client and recommend future content ideas
- Repurpose and publish relevant Instagram content to TikTok
- Keep the content workflow organised
- Work closely with the client to understand strategy, preferences and positioning
- Execute tasks independently with minimal day-to-day supervision
- Support basic video editing and content production
- Report according to 9:00AM–6:00PM Australian time
Requirements:
- At least 5 years of experience in social media management and content creation
- Preferably experience working directly with personal brands, entrepreneurs, creators or public-facing professionals
- Strong, hands-on experience managing Instagram accounts
- Experience with TikTok and cross-platform content management
- Excellent understanding of Instagram content, engagement and publishing
- Strong understanding of social media engagement strategies, growth and community management
- Excellent time management and ability to manage multiple accounts and content schedules
- Proficient in using Excel or spreadsheets to manage content calendars and workflows
- Comfortable using AI tools to assist with content creation, captions and hooks
- Basic video editing or content production skills
- Experience using Canva, Adobe Creative Suite or similar tools for basic social media content creation
- Experience using social media scheduling and publishing tools
- Highly reliable and consistent, with the ability to follow through on tasks without constant supervision
- Comfortable working with confidential account access and handling social media profiles responsibly
- Strong research skills and awareness of current social media trends
- Able to quickly learn different client preferences, industries and content styles
- Proactive, resourceful and comfortable taking ownership of repetitive but important operational tasks
- Experience managing social media for high-profile or high-net-worth individuals is a differentiator
- Strong understanding of viral content, emerging trends and what drives engagement is a differentiator
- Experience working with engagement groups or similar social media engagement strategies is a differentiator
Benefits:
- Great opportunities for career growth
- Opportunity to work in an amazing environment
- 100% remote work
- Full-time independent contractor (direct hire) arrangement
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