Email & Social Media Marketing Specialist
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Job Description
Email and Social Media Marketing Specialist creating personalized campaigns, automated workflows, and social content. Optimizing websites, email performance, and digital marketing assets to drive revenue growth.
Responsibilities:
- Design, update, and maintain the company website and landing pages
- Create web graphics, banners, and digital marketing assets
- Manage website content and maintain branding and messaging consistency
- Optimize website performance, responsiveness, and user experience
- Support social media and marketing teams with visual and technical web requirements
- Monitor website analytics and recommend improvements
- Maintain website security, integrations, and user access permissions
- Handle the company’s social media accounts on X, TikTok, Pinterest, YouTube, Instagram, and LinkedIn
- Plan, create, and execute email campaigns, newsletters, promotions, and automated workflows
- Segment audiences for personalized and behavior-based campaigns
- Manage email databases for accuracy, list health, and deliverability
- Conduct A/B testing on subject lines, content, and calls to action
- Monitor and report email metrics including open rates, CTR, conversions, and unsubscribe rates
- Ensure compliance with email regulations including GDPR and CAN-SPAM
- Align email and marketing strategies with sales and marketing teams
- Collaborate with designers and copywriters to produce compelling, on-brand email content
- Provide insights and recommendations based on campaign performance data
- Refine segmentation, personalization, and automation strategies
- Stay updated on email marketing best practices, industry trends, and emerging tools
- Explore integrations with CRM, website, and paid marketing channels
Requirements:
- Proven experience in email marketing, with a strong track record of managing successful campaigns
- Proficiency with email marketing tools such as Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or similar
- Strong understanding of audience segmentation, automation, and deliverability best practices
- Analytical mindset with the ability to interpret data and optimize campaigns
- Excellent copywriting and communication skills
- Highly organized, detail-oriented, and able to manage multiple campaigns at once
- Computer processor: minimum 5th generation Intel i5 processor or equivalent
- Computer memory/RAM: minimum 4.00 GB
- Windows 10 or Mac OSX operating system; no Linux, Unix, or other operating systems
- Internet speed of 5.0 MBPS or higher on both primary and backup connections
- Required noise-cancelling headset connected via USB port
- Required webcam with at least 3 megapixels and 720p recording capability
Benefits:
- Full remote work arrangement
- Experience-based compensation
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