Social Media Strategist – Freelance
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Job Description
Social Media Strategist freelance pilotant et exécutant le contenu organique d'une entreprise de coaching et d'entrepreneuriat. Développant l'audience, l'autorité digitale du fondateur et les leads qualifiés.
Responsibilities:
- Build the marketing editorial structure, define content pillars, and connect content to marketing objectives and the conversion funnel
- Define and maintain the multi-platform editorial calendar for LinkedIn, Instagram, YouTube and TikTok
- Benchmark top international business accounts (notably in the United States) and provide actionable recommendations
- Propose, test, measure and iterate new content ideas and formats
- Monitor trends and the market
- Coordinate content formats and ensure editorial consistency
- Write posts and scripts (copywriting/ghostwriting) in the CEO’s voice
- Lead video production and the editors, including selecting interview clips for clipping
- Maintain the editing schedule, check deliverables, reconcile deliverables with invoices and manage video filing
- Oversee graphics and the visual identity of content
- Operate social channels: community engagement, moderation, responding to DMs and comments, and publishing
- Forward warm leads identified in private messages to the Setter
- Implement and develop lead magnets with the Head of Marketing Operations
- Coordinate organic and paid activities with the Head of Marketing Operations
- Measure the impact of published content and recommend strategic adjustments
Requirements:
- Minimum 4 years of experience in content, social media or personal branding
- Experience preferably gained within the creator or coaching ecosystem
- Experience managing large accounts that publish multiple posts per day and have several hundred thousand followers
- Demonstrated significant impact on the growth of managed communities
- Deep expertise on YouTube, LinkedIn and Instagram
- Excellent understanding of the codes and algorithms of Instagram, YouTube, TikTok and LinkedIn
- Mastery of short-form, long-form and written formats
- Strong writing skills for posts, visual assets and video scripts
- Ability to benchmark top international business accounts and translate insights into an actionable editorial line
- Proficiency in Canva, Figma or equivalent to create carousels and visuals
- Basic video-editing knowledge to brief precisely and control a creative team’s work
- Proficiency with content planning tools and ability to coordinate multiple stakeholders
- Knowledge of SEO and YouTube optimization: titles, thumbnails and descriptions
- Comfortable with AI tools applied to content creation
- Ability to build a platform-specific content strategy and justify choices using native analytics and Google Analytics data
- Strong community management skills, moderation and responding to DMs and comments
- Expertise in personal branding
- Responsiveness and ability to sustain a daily publishing rhythm
- Proactive reporting and escalation of recommendations
- Data-oriented approach: measure, analyze and continuously adjust
- Continuous monitoring of hooks, pacing and results
- Rigour, autonomy and ability to maintain a high cadence without follow-up
- Interest in and knowledge of business topics
Benefits:
- Contribute to the visibility of an established brand with direct, measurable impact on audience growth
- Direct contact with a recognized figure in francophone coaching and entrepreneurship
- High creative autonomy
- Resources already in place to execute: studio and an editing team
- 100% remote work
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