Team Lead, Marketing – Gesundheits Apps
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Job Description
Team Lead Marketing leading scalable growth for health apps targeting women's health. Full responsibility for marketing strategy and performance in the German DiGA market.
Responsibilities:
- Verantwortung für unsere Außenrepräsentation gegenüber Patient:innen, Ärzt:innen sowie im gesamten Gesundheitsbereich
- Verantwortung für das gesamte Marketing und Repräsentation im Management-Team (inkl. klarer Priorisierung, Budgetallokation und Zielerreichung)
- Skalierung unserer Gesundheits-Apps im deutschen DiGA-Markt mit dem Ziel, jede App wirtschaftlich erfolgreich und nachhaltig zu etablieren
- Verantwortung für Performance und Wirtschaftlichkeit (z. B. Verschreibungen, ROAS, Kanal-Effizienz, transparente Steuerung über Daten)
- Identifikation und Umsetzung der wichtigsten Wachstumshebel entlang der gesamten User Journey (Awareness → Registrierung → Verschreibung → Nutzung)
- Aufbau, Coaching und Weiterentwicklung des Marketing-Teams sowie Schaffung klarer Verantwortlichkeiten und hoher Ownership (Extreme Ownership, Objective Job Results)
- Klare Delegation von Aufgaben und Verantwortung bei gleichzeitigem Sicherstellen von Qualität und Geschwindigkeit
- Enge Zusammenarbeit mit Produkt, Data und Management, um Marketingmaßnahmen optimal auf Produkt und Nutzerbedürfnisse abzustimmen
Requirements:
- Zahlengetrieben, neugierig und mit echter „Builder“-Mentalität
- Empathisches Verständnis für unsere Zielgruppe und unsere Mission
- Sehr gutes Verständnis für Marketing-Zusammenhänge sowie ein ausgeprägtes Denken in Zahlen und Wirkzusammenhängen (z. B. Conversion Rates, CAC, ROAS)
- Hohe Affinität zu Daten, Tools und Technik (z. B. Tracking, Attribution, Analyse-Tools, ggf. KI im Marketing)
- Sicherer Umgang mit Zahlen und Analysen und innovativer Technik (z. B. Excel / Google Sheets / Claude usw)
- Du priorisierst klar und triffst Entscheidungen auch bei unvollständigen Informationen
- Hoher Anspruch an Ergebnis, Geschwindigkeit und Qualität.
Benefits:
- Vollzeitstelle mit 100 % Remote-Arbeit mit viel Teamspirit trotz digitalem Kontext
- Viel Gestaltungsspielraum und echte Ownership
- Regelmäßige Teamtreffen vor Ort (ca. 3× jährlich)
- Beteiligung am Unternehmenserfolg (VSOP)
- Weiterbildungs- und Coaching-Budget
- Engagiertes, interdisziplinäres Team mit klarer Mission, Frauengesundheit im Gesundheitssystem aktiv zu verbessern!
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