Technical Social Media Coordinator
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Job Description
Technical Social Media Coordinator managing Tailscale’s social media presence and video production for developer engagement.
Responsibilities:
- Lead Tailscale’s social presence across X, Bluesky, Mastodon, LinkedIn, YouTube, Instagram, TikTok, Discord, and emerging developer platforms.
- Plan and maintain social content calendars that highlight new features, blog posts, community stories, and product updates.
- Write clear, engaging posts that translate technical ideas into content developers care about.
- Monitor social conversations, respond authentically, and help shape Tailscale’s voice across platforms in conjunction with our Community Manager.
- Track performance metrics and use insights to iterate on content and channel strategy.
- Capture, edit, and produce video content including developer talks, demos, product explainers, and YouTube videos.
- Convert long-form recordings into short-form content for platforms like Shorts, Reels, and TikTok.
- Work with Developer Relations and Product to storyboard and produce technical demos that highlight real developer workflows.
- Experiment with new visual formats and creative approaches that resonate with technical audiences.
- Support DevRel during events, conferences, and community moments.
- Capture and amplify technical talks, live demos, and community interactions.
- Surface developer stories and use cases that illustrate how people use Tailscale in the real world.
Requirements:
- 1–2+ years experience in social media strategy, content creation, or technical storytelling.
- Strong writing skills with the ability to communicate technical concepts in a simple, clear way.
- Experience with social posting, listening, and analytics tools (Buffer, Hootsuite, Sprout, or similar).
- Solid foundation in video editing, especially creating short-form and repurposed content.
- Comfortable learning technical concepts related to Tailscale, networking, DevOps tools, and developer workflows.
- Comfortable being on camera and interviewing team members or developers.
- Strong organization and project management skills with the ability to juggle multiple priorities.
- A collaborative mindset with experience working with Marketing, Product, and DevRel teams.
- Analytical approach with hands-on experience reviewing performance data and iterating content accordingly.
Benefits:
- An inclusive, flexible environment where you can be your authentic self.
- A competitive total compensation package.
- Comprehensive group benefits with no waiting period.
- Remote first company—most of our teams work fully remotely.
- Connect with other Tailscalars IRL.
- Support for your personal and professional development.
- Paid time off and a healthy work-life integration.
- A build-your-own home office setup.
- Generous parental leave program from your first day.
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