User Acquisition Manager
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Job Description
User Acquisition Manager focusing on driving growth through performance marketing for a consumer health platform. Collaborating with various teams and managing significant marketing budgets.
Responsibilities:
- Build and maintain the growth operating model, including forecasting, target setting, and capital allocation across acquisition initiatives
- Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels such as TikTok and Reddit
- Partner with finance and marketing leadership on media budgets, investment decisions, and growth forecasting
- Develop measurement and incrementality frameworks that accurately capture performance impact
- Manage day-to-day paid acquisition performance across multiple channels, ensuring campaigns hit payback period and efficiency targets
- Develop and test ad creative and messaging that improves conversion rates and acquisition costs
- Launch and scale new acquisition channels, moving quickly from experimentation to meaningful contribution
- Partner with agencies and internal teams to optimize campaign performance and creative production
- Leverage AI-powered tools and analytics platforms to improve campaign performance and workflow efficiency
- Partner with product teams to ensure acquisition strategies align with the product roadmap and user experience
- Work with lifecycle marketing to optimize the full funnel from acquisition through retention
- Contribute to go-to-market and growth strategies, including incentives, onboarding experiences, and renewal mechanics
- Run structured experiments and share insights across the organization
- Analyze marginal ROI across channels to inform budget allocation
- Forecast performance gaps and develop strategies to close them
- Monitor key unit economics metrics, including CAC, LTV, and payback periods
- Build dashboards and reporting that make performance data accessible to stakeholders
Requirements:
- 4–6 years of performance marketing or user acquisition experience managing significant marketing budgets ($1M+ annually)
- Proven track record of scaling paid acquisition while maintaining strong unit economics
- Deep expertise in Meta and Google advertising platforms, with experience testing emerging channels
- Strong analytical skills with proficiency in SQL, Excel/Google Sheets, and analytics platforms
- Experience developing and testing high-performing ad creative
- Familiarity with AI-powered marketing and creative tools that improve workflow efficiency and experimentation
- Ability to operate in a fast-moving environment with high ownership and accountability
- Strong cross-functional collaboration skills with product, marketing, and analytics teams
Benefits:
- Work on technology designed to help people better understand and improve their health over time
- Join a small, high-performing team where your work directly shapes the product and company trajectory
- Operate in an early-stage environment with high ownership and autonomy
- Flexible schedules and a culture that prioritizes focus and thoughtful work
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