User Acquisition Manager – R&D
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Job Description
User Acquisition Manager launching and scaling paid acquisition for a new live education product. Own the full cycle from tracking setup to global scaling with full autonomy.
Responsibilities:
- Launch and scale paid acquisition from scratch for a new live education product.
- Own the full cycle from day one: tracking setup, campaign launches, global scaling.
- Set up and run paid campaigns in Meta: from account preparation and audience targeting to scaling performance.
- Support the analytics system: set up Appsflyer, Pixel and CAPI, and turn data into actionable marketing insights.
- Achieve sustainable profitability by meeting ROI/ROMI targets and controlling CPA.
- Search for growth opportunities by testing new audiences, markets, and marketing approaches.
- Test initiatives: develop hypotheses, run experiments, and scale successful strategies.
- Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.
Requirements:
- 1+ year in performance marketing with hands-on Meta Ads experience.
- Proven expertise in mobile direct-buy UA: you know how to run and scale app campaigns.
- Deep understanding of AppsFlyer, SKAN, and CAPI.
- Testing mindset: ability to form hypotheses, run experiments, and scale what works.
- English B1+.
- Bonus points: Experience with Tiktok Ads, Google Ads, Apple Search Ads.
- Background in EdTech or language learning products.
- Already built app tracking from zero — Pixel, CAPI, full setup.
Benefits:
- сompensation for additional training at external events and seminars;
- access to a large electronic library;
- paid online courses and conferences;
- work remotely from any safe location worldwide;
- flexible work schedule;
- 20 paid vacation days per year;
- an unlimited number of sick days, medical insurance coverage;
- mental health support;
- power station reimbursement;
- employee discounts and special benefits for remote employees;
- remote team compensation for gathering and team-building episodes.
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