Vice President – Marketing
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Job Description
Vice President of Marketing defining market category and driving pipeline as Boldr’s marketing leader. Building a global marketing function to align with company growth and customer experience strategies.
Responsibilities:
- Define and own Boldr’s category and market narrative
- Lead the evolution of Boldr from traditional outsourcing provider to modern CX solutions partner
- Develop clear, differentiated messaging that resonates with CX and operations leaders
- Ensure consistency in how Boldr is represented across all market touchpoints
- Build a repeatable, scalable pipeline engine aligned to revenue goals
- Translate positioning into GTM strategies that drive qualified pipeline and accelerate deals
- Partner closely with Sales, Customer Success, and RevOps to ensure alignment between marketing activity and revenue outcomes
- Own marketing’s contribution to pipeline, not just activity
- Establish Boldr’s presence within key CX ecosystems, particularly across SaaS and eCommerce communities
- Partner closely with internal leaders to leverage and expand existing ecosystem relationships and partnerships
- Translate partnerships and relationships into structured, repeatable GTM motions that drive pipeline
- Design and execute curated, high-impact engagements such as executive dinners, roundtables, and community-led experiences
- Build relationships that create trust and convert into pipeline
- Build a campaign engine that translates insights and expertise into scalable demand
- Develop thought leadership that reflects Boldr’s perspective on CX, AI-enabled service delivery, and modern outsourcing
- Ensure all content reinforces positioning and supports pipeline generation
- Partner with RevOps to establish clear visibility into marketing’s impact on pipeline and revenue
- Optimize and leverage HubSpot to support scalable marketing execution and reporting
- Build operating rhythms for planning, execution, and measurement
- Prioritize high-impact initiatives over channel-level optimization
- Partner with Talent Acquisition to translate market positioning into narratives that support hiring in key markets
- Collaborate with Customer Success, CX, Product, and Impact teams to ensure alignment between offering, delivery, and market positioning
- Serve as a voice of the market at the leadership level
- Lead and develop a global marketing team
- Design the team structure over time as the function scales, including leveraging global talent
- Build a culture of accountability, speed, and high standards
- Communicate clearly and influence at the executive level
- Operate with ownership, urgency, and accountability
Requirements:
- 10–15+ years of marketing experience, including senior leadership roles
- Proven experience leading or materially contributing to category repositioning or market narrative development
- Demonstrated ownership of, or significant impact on, pipeline generation and revenue outcomes
- Experience in consulting, services, or other complex solution-based sales environments
- Background in CX, outsourcing, or adjacent industries is strongly preferred
- Experience building and scaling marketing functions and teams
- Track record of working closely with Sales, Customer Success, and RevOps to drive GTM alignment
- Experience leveraging partnerships, ecosystems, and community-driven GTM motions
- Experience working with CRM and marketing systems, with strong familiarity with HubSpot preferred
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