VP Engagement
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Job Description
VP of Engagement responsible for the end-to-end engagement system of the wellbeing platform. Leading strategies to improve activation, retention, and clinical outcomes with measurable KPIs.
Responsibilities:
- Define and own the enterprise engagement strategy and operating model across the Wellbeing platform
- Establish a scalable, repeatable approach to member activation, sustained participation, re‑engagement, and long‑term behavior change
- Align engagement strategy with clinical, product, and business priorities
- Own enrollment, engagement, utilization, and outcome performance with direct accountability to defined KPIs
- Define, track, and continuously optimize enterprise engagement metrics, including daily, monthly, and cohort‑based KPIs
- Translate engagement performance into clear, actionable insights for executive leadership and cross‑functional stakeholders
- Design and optimize personalized, measurable engagement pathways across clinical conditions, risk profiles, and general preventive use cases
- Operationalize both rules‑based and model‑driven personalization at scale to support sustained engagement and outcomes
- Lead day‑to‑day engagement performance management, including DAU/MAU trends, funnel conversion and drop‑off analysis, re‑activation effectiveness, and long‑term participation
- Rapidly identify performance gaps and implement corrective actions in partnership with product, clinical, and analytics teams
- Own the end‑to‑end engagement framework, including campaign strategy and orchestration, activity design, engagement workflows, and targeting logic
- Oversee content strategy as a core engagement lever, ensuring all content is purpose‑built to drive defined engagement and outcome goals
- Ensure campaigns, workflows, and content are tightly integrated into product and clinical experiences
- Identify, test, and operationalize data‑driven engagement protocols to continuously optimize performance
- Establish a strong feedback loop between engagement insights and platform evolution
- Build, scale, and lead a high‑performing Engagement function encompassing Engagement Strategy and Content
- Establish clear roles, operating rhythms, and performance expectations across the function
- Develop leadership bench strength and drive functional maturity over time
- Deliver measurable improvements in enrollment conversion, time‑to‑first‑value, sustained engagement, clinical and economic outcomes, and ROI through a scalable, repeatable engagement system
Requirements:
- 12+ years of progressive leadership experience in engagement, growth, product, marketing, or a related function
- Proven ownership of end-to-end engagement performance, with accountability to measurable KPIs (e.g., enrollment, activation, DAU/MAU, retention, outcomes)
- Experience operating in a general-manager–like role, owning performance outcomes rather than functional activity
- Demonstrated success designing and scaling data-driven engagement strategies, including personalization and lifecycle management
- Experience building, leading, and scaling high-performing, cross-disciplinary teams
- Strong track record of translating strategy into operational execution at scale
- Experience in digital health, wellbeing platforms, healthcare technology, or population health
- Familiarity with clinical programs, risk stratification, and regulatory considerations that impact member engagement
- Experience aligning engagement strategies to clinical and economic outcomes
- Deep comfort with engagement analytics, cohort analysis, and experimentation
- Experience using data to diagnose performance issues, drive prioritization, and prove ROI
- Proven ability to influence and lead across Product, Clinical, Data, Technology, Marketing, and Operations
- Experience operating in matrixed, fast-paced environments with multiple stakeholders
- 7+ years proven experience in network management within a carrier or TPA space with a strong understanding of contract pricing and its impact on P&L.
Benefits:
- medical, dental, vision, and other benefits
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