VP of Media
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Job Description
VP of Media leading performance marketing and growth strategy, impacting agency business and owned lead generation. Seeking an experienced strategic leader for driving customer acquisition.
Responsibilities:
- This executive will oversee integrated media strategy across: Paid Search, Paid Social, SEO, Programmatic, Native, Display, Conversion Rate Optimization (CRO), Landing Page Optimization (LPO), Social Creative, SEO Content Strategy, Landing Page Design & Testing.
- Lead enterprise-level acquisition strategy across all paid and organic media channels.
- Develop scalable growth frameworks across Paid Search, Paid Social, SEO, Programmatic, Native, Display, Retargeting, Emerging acquisition channels.
- Own growth strategy for our internal lead generation properties, driving high-volume traffic through search, social, programmatic, native, and display acquisition channels.
- Build, mentor, and lead a team of 8 across paid media, SEO, CRO/LPO, creative strategy, analytics, and content.
- Establish operational processes, KPI frameworks, and reporting standards.
- Foster a culture of testing, accountability, innovation, and performance.
- Collaborate cross-functionally with executive leadership, sales, analytics, product, and operations teams.
Requirements:
- 10+ years of experience in performance marketing, digital media, or growth strategy.
- Deep expertise across Paid Search, Paid Social, SEO, CRO/LPO, Programmatic, Native, Display
- Proven success scaling customer acquisition and lead generation programs.
- Experience managing media budgets and multi-channel acquisition strategies.
- Strong understanding of attribution, analytics, and conversion optimization.
- Demonstrated leadership experience managing high-performing teams.
- Strong strategic, analytical, and communication skills.
- Experience with GA4, Looker/Tableau, CRM systems, CDPs, and marketing automation platforms preferred.
Benefits:
- Competitive Compensation Package: Recognizing and rewarding your impact.
- Equity Award Program (Stock Options)
- Comprehensive Benefits: Health, vision, and dental insurance
- Career Growth: An opportunity to shape the future of PX and leave your mark on the industry.
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