VP, Marketing
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Job Description
VP of Marketing leading strategic marketing initiatives for Packetlabs, a cybersecurity consulting firm. Focusing on demand generation, brand positioning, and team leadership.
Responsibilities:
- Translate business goals into high-growth GTM strategies
- Refine market positioning for credible, high-impact differentiation
- Elevate technical messaging to reflect our quality and rigor over generic jargon
- Leverage market gaps to expand brand relevance and market share
- Align marketing with executive leadership to drive growth, reputation, and expansion
- Scale demand-gen for a consistent, qualified pipeline
- Direct multi-channel campaigns across all organic, paid, and social platforms (with notable emphasis on SEO/AEO)
- Drive ABM with Sales to accelerate revenue and effectiveness
- Align marketing with BD through clear ROI and conversion visibility
- Position Packetlabs as the authority in advanced penetration testing
- Ensure brand consistency across all forms of messaging, design, and digital touchpoints
- Cultivate industry and media partnerships to amplify reputation and visibility
- Scale brand awareness while deepening trust and commercial relevance
- Uphold technical integrity throughout all brand growth initiatives
- Lead a high-performing team grounded in accountability, collaboration, and excellence
- Execute as a player-coach; set the standard by example and via ongoing coaching
- Define ownership and best-practice rhythms for bottleneck-free execution of strategy
- Build scalable foundations through optimized structures, tools, and workflows
- Foster a culture where good ideas win, weak work is improved quickly, and performance is measured honestly
- Partner with Sales to directly drive pipeline creation and revenue growth
- Partner with R&D to launch new, well-positioned solutions
- Ensure marketing is not operating in isolation by building tight feedback loops between market response, sales insight, and service evolution.
- Manage the marketing budget to ensure resources are allocated based on strategic priorities and measurable business value
- Establish clear metrics to track campaign impact and marketing contribution
- Leverage data to scale high-performing initiatives and cut underperformers
- Drive disciplined experimentation over random activity or trend-following
Requirements:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree or MBA preferred
- 10+ years in marketing, with meaningful senior leadership experience owning strategy, team performance, and revenue contribution
- Strong understanding of the cybersecurity market, customer needs, and competitive landscape
- Proven track record of building and executing marketing strategies that drive measurable pipeline, revenue growth, and market position
- Strong leadership capability, with the ability to coach, develop, and elevate a high-performing team
- Strong analytical and commercial judgment, with experience measuring and optimizing marketing performance
- Excellent communication and interpersonal skills, with the ability to influence across functions and levels of the organization
- Deep understanding of digital marketing tools and platforms, including: CRMs (Hubspot), marketing automation, analytics, SEO (AEO), and paid media platforms such as Google, LinkedIn, Bing, Facebook, and Reddit
- Willingness to travel, as needed, to represent Packetlabs at events, and with partners or clients.
Benefits:
- Competitive compensation + pay-for-performance incentives
- Work-from-home flexibility anywhere in Canada
- Meaningful opportunities for growth and development, including paid training and certifications
- Employer-paid benefits for you and your family + GRSP matching
- Generous vacation and personal days
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