VP Social Media Marketing
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Job Description
Vice President, Social Media Marketing leading the enterprise social media strategy. Focused on brand reputation, audience engagement, and full-funnel performance across various social platforms.
Responsibilities:
- Set and execute an enterprise social media strategy aligned to brand and business priorities
- Lead content, engagement, and performance across LinkedIn, X, Facebook, Instagram, and YouTube
- Own social strategy and content for the CEO and select senior executives
- Develop channel-specific content including video, financial shorts, thought leadership, and research-driven assets
- Build and scale influencer programs that support brand and growth objectives
- Oversee social listening, community engagement, and rapid-response protocols
- Partner with Brand, Marketing, HR, Legal/Compliance, and business teams to align organic and paid efforts
- Adapt cross-channel content to optimize performance by platform
- Use analytics and insights to guide decisions, test new approaches, and improve results
- Lead, develop, and inspire a high-performing social media team and agency partners
Requirements:
- 10+ years of experience leading social media strategy and execution
- Proven experience building and managing influencer programs
- 7+ years leading large-scale promotional or brand programs
- Experience working in regulated corporate or agency environments
- Strong people leadership skills, including executive partnership
- Ability to balance creative storytelling with business outcomes
- Solid project management and strategic planning skills
- Strong analytical skills with experience using social analytics tools
- Ability to prioritize and perform in fast-moving, high-pressure moments
- Clear, confident communication and presentation skills
Benefits:
- Medical, dental, vision and life insurance
- Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
- Tuition reimbursement up to $5,250/year
- Business-casual environment that includes the option to wear jeans
- Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
- Paid volunteer time — 16 hours per calendar year
- Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
- Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
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