Social Media Manager
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Job Description
Social Media Manager executing thematic campaigns for healthtech SaaS platform. Responsible for organic and paid social execution across key platforms.
Responsibilities:
- Plan, create, and execute thematic social media campaigns aligned to business goals
- Use Zencare’s blog content along with video and written content submitted by therapists to create/inform Instagram posts.
- Ideate content that speaks to hot topics, aligns with younger audiences, and follows trends/current memes.
- Manage organic social posting (daily, weekdays) across channels such as LinkedIn, Instagram (including link in bio coordination), and Facebook
- Create and test paid social ads (copy + creative direction), including A/B testing
- Collaborate on messaging, hooks, formats, and CTAs that convert
- Schedule, publish, and amplify posts for reach and engagement
- Monitor performance metrics (CTR, engagement rate, CPC, conversions) and iterate
- Stay current on social trends, ad formats, and platform best practices
Requirements:
- 3+ years managing social media for B2C and B2B brands
- Experience running and optimizing paid social campaigns
- Strong copy instincts with an eye for creative direction
- Ability to work independently and deliver consistently
- Comfort using social scheduling and ad platforms (Meta, LinkedIn, etc.)
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