Social Media Growth Lead
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Job Description
Social Media Growth Lead owning strategic direction for social media presence at a design-led jewelry brand. Drive revenue and optimize engagement across platforms like Instagram and TikTok.
Responsibilities:
- Develop and own the overarching social media strategy across platforms including Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and other relevant channels
- Define the role of each platform within the broader marketing and revenue ecosystem
- Build structured strategic plans for campaigns, launches, product drops, and evergreen initiatives
- Ensure alignment between brand storytelling and business objectives
- Identify and implement strategies to turn social media into a measurable revenue channel
- Leverage tools such as ManyChat, DM automation, and conversion-focused frameworks
- Align social initiatives with product launches, promotions, and revenue goals
- Provide direction to internal creative and content teams on content priorities
- Analyze performance data to identify high-performing formats and messaging
- Continuously refine strategy based on engagement, conversion, and audience insights
- Stay informed on platform trends, consumer behavior, and competitive activity
- Translate insights into actionable strategic recommendations
- Identify new opportunities and growth levers
- Work closely with creative leadership, content teams, and marketing stakeholders
- Ensure alignment across all social media initiatives
- Act as a strategic partner to leadership on the evolution of social as a growth channel
- Track performance across KPIs such as engagement, traffic, conversions, and revenue contribution
- Deliver clear reporting with actionable insights
- Use data to continuously optimize and evolve strategy
Requirements:
- 3–6+ years of experience in social media strategy, growth marketing, or digital marketing
- Experience working with consumer brands (fashion, jewelry, beauty, or lifestyle preferred)
- Proven track record of driving measurable business results through social media
- Strong understanding of multi-platform social ecosystems (Instagram, TikTok, Facebook, Pinterest, YouTube, LinkedIn, and emerging channels)
- Experience with conversion tools such as ManyChat and DM funnels
- Data-driven mindset with strong analytical capabilities
- Excellent communication and cross-functional collaboration skills
- Strategic and commercially minded approach with a balance of creativity and performance focus
- Proactive, resourceful, and highly accountable, with the ability to operate both strategically and collaboratively.
Benefits:
- This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone.
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