Activation Executive
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Job Description
Activation Executive creating culturally relevant branded social campaigns for Pubity Group, the world’s largest Gen-Z social publisher. Translating client briefs into platform-native content across social-first brands.
Responsibilities:
- Activate branded campaigns across Pubity Group’s portfolio of social-first brands
- Partner with Client Services, Editorial and Creative to deliver high-engagement, culturally relevant campaigns
- Create impactful social content across Pubity Group’s channels
- Execute activations to maximise reach, participation and shareability
- Collaborate cross-functionally with the London team from concept through launch
- Connect Commercial and Content teams to ensure campaign ideas reflect live trends and platform behaviour
- Monitor emerging conversations, formats and creators for proactive and reactive opportunities
- Translate cultural moments into scalable brand opportunities
- Support the Creative team in developing strategic responses to client briefs
- Contribute insight, platform knowledge and audience understanding to strengthen creative concepts
- Help shape storytelling approaches native to each platform
Requirements:
- A genuine passion for social media, advertising and marketing
- Hands-on experience creating social content on behalf of brands or publishers
- Foundational skills across any of Photoshop, CapCut, Lightroom, InShot, Canva or Phonto
- Strong understanding of, and active interest in, the digital and social space, including Instagram, TikTok, Snapchat, YouTube, Facebook and Gen-Z-focused news platforms
- Self-starter mindset with the appetite to thrive in a fast-paced, high-growth environment
- Passion for quality work and delivering strong business outcomes for clients, as well as hitting targets
- Professional, dependable approach and exemplary day-to-day behaviour
- Ability to learn quickly and adapt in a high-volume, fast-paced environment
- Collaborative working style
- Ability to remain calm under pressure and prioritise clearly when demand is high
- Direct and constructive communication skills, comfortable giving and receiving feedback at all levels
- Curiosity and cultural awareness, with close attention to platform shifts and audience behaviour
Benefits:
- Full-time permanent employment
- Fully remote work arrangement
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