Advertising Operations Specialist, Media, Pharma Agency
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Job Description
Advertising Operations Specialist coordinating campaign setup and performance monitoring at Avalere Health. Ensuring accuracy and collaborating with teams to optimize digital advertising operations.
Responsibilities:
- Coordinate campaign setup: Gather creative assets and technical specs from publishers, including ad sizes, supported formats, pixel requirements, and site-specific trafficking timelines
- Manage trafficking and setup: Upload and map creative assets into the ad server following detailed trafficking instructions
- Tag generation & validation: Create and test ad tags, then communicate clearly with internal teams and partners to ensure correct implementation
- Ensure campaign accuracy: Verify that all campaign components — creatives, placements, click-through URLs, trackers, and measurement pixels — are accurate and aligned with trafficking sheets before launch
- Monitor and document performance: Maintain daily and weekly QA records for all creative versions, placements, click and impression trackers, and measurement tags
- Support data quality checks: Assist in identifying and flagging inconsistencies, missing values, or anomalies in campaign data across reporting sources, escalating issues where appropriate
- Identify and escalate issues: Spot recurring or systemic errors, and collaborate with the Media Tech team to troubleshoot and recommend process improvements
- Become a platform expert: Develop proficiency in tools such as Google Campaign Manager (GCM) and Microsoft Excel, mastering the details of ad serving and data validation
Requirements:
- 1–3 years of experience in digital advertising operations, campaign trafficking, or related ad tech roles
- Familiarity with ad serving platforms such as Google Campaign Manager (GCM), Xandr, Trade Desk, or similar tools
- Familiarity with tag management platforms such as Google Tag Manager, Tealium, or similar tools
- Experience working with HCP or DTC healthcare media is a plus; pharmaceutical client experience is highly valued
- Understanding of digital media channels (display, video, paid social) and how they integrate into multi-platform campaigns
- Working knowledge of tagging, pixel implementation, and campaign QA processes to ensure accuracy and compliance
- Strong attention to detail and a methodical approach to verifying campaign setup, delivery, and reporting accuracy
- Comfortable managing multiple campaign requests and meeting tight deadlines in a fast-paced environment
- Excellent problem-solving and communication skills; able to collaborate effectively with internal teams and external partners
- Proficient in Microsoft Excel for campaign tracking and data validation; working knowledge of Word and PowerPoint for documentation and internal presentations
- Basic familiarity with data quality concepts such as completeness, consistency, and accuracy as they apply to campaign reporting is an asset; some exposure to SQL is a nice to have
- Bachelor's degree preferred in Marketing, Advertising, Communications, or a related field
Benefits:
- You will receive a 401K plan with an employer match contribution up to 4% (immediately vested)
- Life insurance
- Disability coverage
- Medical, dental, and vision plans
- Flexible working arrangements, including hybrid and remote work
- Option to work from anywhere across the globe two weeks each year
- 20 vacation days plus one personal well-being day
- 9 public holidays
- Gifted end-of-year holidays
- Early Summer Friday finish in June, July, and August
- Access to free counselling through our employee assistance program
- Personalized health support
- Enhanced maternity, paternity, family leave, and fertility policies
- Continuous opportunities to professionally develop with on-demand training
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