Affiliate Manager – For You Advertising
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Job Description
Affiliate Manager driving TikTok creator recruitment and managing affiliate campaigns for clients at For You Advertising. Leveraging TikTok's platform to maximize sales for brand clients in the e-commerce space.
Responsibilities:
- As a TikTok Shop Affiliate Manager, you'll be responsible for discovering, recruiting, and managing TikTok creators and affiliates through TikTok's Affiliate Center.
- You’ll play a key role in building affiliate strategies, activating talent, and turning creators into high-performing sales drivers for our clients' TikTok Shops.
- Affiliate Recruitment & Activation
- Use TikTok Shop’s Affiliate Center to identify and recruit suitable creators for our brand clients.
- Outreach, negotiate, and onboard creators to participate in affiliate campaigns.
- Build and maintain long-term relationships with creators, introducing robust rewarding schemes.
- Campaign Management
- Set up and manage affiliate campaigns, including product gifting, commission structures, and content briefings.
- Monitor daily activity and performance metrics (CTR, sales, AOV, GMV and Affiliate %).
- Optimize campaigns to maximize conversions and creator effectiveness.
- Collaboration & Coordination
- Work closely with the Department Lead, content & paid teams, and clients to ensure alignment between product selection and creator strategy.
- Liaise with creators to provide support, creative direction, and ensure brand compliance.
- Reporting & Optimisation
- Track and report on affiliate campaign results using TikTok Shop dashboards and internal tools.
- Share performance insights with internal stakeholders and adjust strategies accordingly.
- Continuously test and iterate to improve results over time.
Requirements:
- Proven experience with TikTok Shop or other social commerce platforms (Amazon, Shopify, etc.)
- Deep understanding of TikTok as a platform: trends, content, creators, and commerce tools.
- Experience managing teams and/or affiliates/influencer programs.
- Highly organized, data-driven, and comfortable juggling multiple accounts.
- Strong communication and client-facing skills.
- Startup or agency background is a big plus.
- Nice to Have:
- Previous experience managing DTC eCommerce stores.
- Background in digital marketing, influencer strategy, or paid social.
- Experience with TikTok Creator Marketplace and Shop Affiliate features.
- Working knowledge of tools like Shopify, WooCommerce, or other eComm platforms.
Benefits:
- You will be part of a world-class team made up of high-performing individuals.
- You will gain deep insight into how high-growth brands scale using creative strategy and paid social.
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