Onlinemarketing Manager – Fokus Affiliate, Teilzeit 20 Stunden
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Job Description
Online Marketing Manager focusing on Affiliate within ROSE's Performance Marketing Team. Responsible for the affiliate budget and enhancing online marketing potentials.
Responsibilities:
- Du verantwortest im Team die Inhalte und das Budget für den Affiliate-Kanal und entwickelst diesen gemeinsam mit den jeweils für die Bikes verantwortlichen Marketing-Managern weiter
- Gemeinsam mit dem Team identifizierst du neue Onlinemarketing-Potenziale und erweiterst dadurch die Möglichkeiten, unsere Marke noch sichtbarer zu machen und den Umsatz zu steigern
- Budgetverantwortung und kontinuierliche Performance-Analyse auf Basis von KPIs wie ROAS, CPC, CTR, Conversion Rate, Stornodaten, etc.
- Planung, Umsetzung und Optimierung von Affiliate-Kampagnen zur Steigerung der Sichtbarkeit und Conversions
- internationale Publisher-Recherche, Kommunikation und Onboarding
- Enge Zusammenarbeit mit Marketingmanagern aller Experiences (z. B. Adventure, Race), Retail, Content, Designern und Partnermanagement zur Abstimmung von Kampagneninhalten
- Markt- und Wettbewerbsanalysen sowie Ableitung strategischer Handlungsempfehlungen
- Erarbeitung von Maßnahmen und strategische Weiterentwicklung des Affiliate-Kanals
- Ausbau des Netzwerks und Optimierung der Prozesse
Requirements:
- Abgeschlossenes Studium im Bereich Marketing, Kommunikation, Wirtschaft oder vergleichbare Qualifikation
- Mindestens 2 Jahre Berufserfahrung im Bereich Affiliate / Performance Marketing
- Sicherer Umgang mit gängigen Affiliate-Netzwerkplattformen
- Analytisches Denken, datengetriebene Entscheidungsfindung und technisches Grundverständnis
- Selbstständige und strukturierte Arbeitsweise mit hoher Ergebnisorientierung
- Du brennst für Erlebnisse auf dem Fahrrad, egal ob auf dem Rennrad, Gravelbike, MTB oder in der Stadt
Benefits:
- Arbeiten in einem aufgeschlossenen Team, das liebt was es tut
- eine Tätigkeit in einer stetig wachsenden und zukunftsorientierten Branche
- Flache Hierarchien in einem aufstrebenden Familienunternehmen
- Flexible Arbeitszeiten
- Jährliche Mitarbeiterevents wie Weihnachtsfeier, Sommerfest und Teilnahme an Sportevents
- Zuschuss zur betrieblichen Altersvorsorge
- Attraktive Personalrabatte
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