APAC Marketing Program Manager, Connect, Attach and Retain Programs
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Job Description
APAC Marketing Program Manager driving demand, upsell, and retention for Agilent’s life sciences portfolio. Developing cross-functional campaigns, commercialization plans, and data-led growth programs across APAC.
Responsibilities:
- Plan and coordinate marketing programs and campaigns promoting Agilent’s life sciences solutions, services, consumables, diagnostics, genomics and cell analysis portfolios
- Develop and manage APAC marketing programs focused on increasing Customer Lifetime Value
- Generate demand through innovative marketing strategies that grow business, capture market share, and support upselling and cross-selling
- Develop and execute marketing campaigns supporting product launches, commercialization and sustaining demand generation
- Lead cross-functional teams across multiple functions and geographies in marketing program identification, development and execution
- Create innovative marketing program strategies across all business units
- Analyze competitive information, market data and customer data to facilitate effective program development
- Develop product messaging and positioning, marketing collateral, promotion and commercialization plans
- Perform financial analyses and build business cases for programs
- Identify target audiences and offers, develop program plans, MarCom mix and content requirements
- Use data analytics to identify upsell and cross-sell opportunities
- Measure and evaluate short- and long-term program impact and return on investment
- Monitor and analyze competitive information and customer data with sales channels to optimize programs and improve funnel volume and quality
Requirements:
- Bachelor's or Master's Degree or equivalent in Chemistry, Biological Sciences, Marketing, Business Administration or equivalent degree, along with 10+ years of relevant experience
- Minimum of 5 years of demonstrated results in a marketing role
- APAC experience developing marketing programs and campaigns to drive demand for new and existing products
- Demonstrated results orientation, including developing fact-driven, business goal-focused plans that align with strategic objectives
- Effective project management and organizational skills
- Clear and compelling writing skills; strong oral communication skills; strong content presentation skills
- Ability to work collaboratively with a diverse group of individuals cross-organizationally, cross-functionally and within a global matrix
- Strong initiative and creativity
- Proven ability to understand the needs and buying influences of a scientific target audience
- Excellent written and oral English communication skills
- Bilingual in a regionally relevant language is a plus
Benefits:
- Full-time weekly schedule
- Day shift
- Equal opportunity employment
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