ASO Manager
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Job Description
ASO Manager scaling app-store visibility, conversion, and organic growth across New Moon Production’s global mobile game portfolio. Partnering with UA and Product across major digital game platforms.
Responsibilities:
- Own end-to-end ASO strategy across App Store, Google Play, Samsung Galaxy Store, and Microsoft Store
- Build and prioritize a continuous CRO testing backlog, including A/B and store-page experiments
- Use creative and competitive analysis to inform testing and optimization
- Lead store page localization and culturalization across key markets
- Shape a cohesive franchise-level store identity and positioning across the portfolio
- Track platform feature releases and store roll-outs across App Store, Google Play, Samsung, and Microsoft
- Evaluate and manage participation in platform growth and loyalty programs
- Monitor store algorithm, guideline, and regulatory changes and adjust metadata and tactics
- Drive keyword research, clustering, and metadata creation for each store and local market
- Use AI-driven tools for semantic expansion, metadata generation, and sentiment analysis
- Optimize for AEO across legacy search and emerging AI-driven discovery
- Partner with UA and Product to align ASO with paid strategy, creative themes, and update roadmaps
- Identify optimization opportunities and quick wins across the portfolio
- Own KPI reporting and stakeholder check-ins
- Oversee review and rating management and surface sentiment and UX/product insights
Requirements:
- 4+ years of hands-on experience in ASO, ideally within the mobile gaming industry
- Proven track record of driving measurable growth in store visibility, keyword rankings, and organic conversion rate across global markets
- Deep understanding of mobile gaming audiences, player motivations, and trends
- Experience with casual or simulation games is a strong plus
- Excellent balance between analytical rigor and creative intuition
- Proficiency with industry-standard ASO and analytics platforms such as AppTweak, Sensor Tower, SplitMetrics, or similar
- Experience navigating platform program enrollment decisions is a strong plus
- Experience in review management is a plus
Benefits:
- Equal opportunities employer
- Opportunity to work with a global team spanning more than 17 nationalities
- Work on globally distributed game franchises and platforms
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