Assistant Marketing Manager, Global Campaigns – Influencers
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Job Description
Assistant Marketing Manager developing and executing global marketing campaigns for Love, Bonito. Collaborating with teams to optimize brand marketing performance and ensure business goals are met.
Responsibilities:
- **Main Responsibilities:**
- *Strategy Development & Timely Execution*
- Develop monthly Global campaigns, ensuring clear and coherent storytelling consistent with Love, Bonito branding and aligned with required business outcomes
- Develop and execute key Global campaign levers including GWPs, Influencer content, and other tactical content
- *Project Management*
- Serve as Campaigns PMO, liaising & collaborating with marketing channel leads and x-functional teams to plan and execute key marketing campaigns & tacticals
- Oversee 360 integration of marketing pillars, ensuring various channels are communicating the same story or messaging
- Lead the development of monthly Global campaigns, ensuring clear and coherent storytelling consistent with LB branding and aligned with required business outcomes
- Lead the development and timely execution of Global GWPs
- Lead in managing Global partnerships and collaborations with external partners
- Manage and build long-term relationships with key global influencers
- Manage brand marketing budget efficiently
- *Leadership & Stakeholder Management*
- Lead and develop a lean and mean global campaigns & influencer marketing team
- Partner closely with HQ marketing functions to amplify campaigns
- Ensure full visibility and clarity group-wide on global campaign initiatives by effectively coordinating with relevant stakeholders
- **Critical success factors & key challenges:**
- Brand Marketing channel performance: Traffic, NSBR, CR%, NC%
- Management of Brand Marketing Budget
- Team retention
Requirements:
- **Qualifications & Experience**
- 5+ years of relevant work experience in brand marketing strategy development and execution, preferably in a fast-paced environment or global context and preferably with managerial experience.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders.
- A performance-driven attitude with a hunger and thirst for results.
- Creative thinking and problem-solving abilities.
- Analytical mindset with a focus on data-driven decision-making.
- A high degree of professionalism, work ethic, judgement and keen attention to detail.
- Proficiency in marketing tools and platforms.
- Familiarity with trends and best practices in digital marketing and content creation.
- A Love, Bonito ambassador who believes in and embodies our culture and core values.
- Relevant degree in business, marketing communications or other relevant fields.
Benefits:
- **1. Flexible Work Arrangement**
- Work from anywhere!
- Flexible and adjustable work hours
- **2. Staff Wellness**
- Comprehensive corporate insurance (Fully covered visits at our panel clinics, dental coverage, maternity reimbursement)
- **3. Learning and Career Development**
- Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
- Dedicated leadership training for those of managerial responsibilities
- Friday pm off for learning
- **4. #TeamLB perks**
- Generous staff discount off LB products
- Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
- Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
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