Strategy Manager – Influencer Marketing
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Job Description
Strategy Manager developing influencer marketing strategies and driving innovation for diverse clients in a people-first agency. Combining data science with creativity to deliver impactful campaigns.
Responsibilities:
- Bring cultural insight and creative strategy to life through storytelling
- Source high-quality creators who align with client goals
- Support innovation across campaigns, client renewals, and agency marketing efforts
- Research platforms, brands, and verticals
- Analyze data pulled from social listening tools (e.g., Infegy, Brandwatch) to craft compelling, data-driven campaign narratives
- Identify algorithm-centric cultural trends shaping content and influencer strategy
- Build data-rich decks for pitches and campaigns
- Translate data into compelling narratives
- Source high-quality, relevant creators within the social landscape
- Craft compelling campaign concepts that offer creative excellence + demonstrate innovative thinking
- Confidently present strategies to clients, articulating insights and recommendations in a clear, persuasive way
- Act as a consultative partner to clients, brainstorming live and shaping strategic approaches in real time
- Continuously explore and apply innovative AI-driven processes to elevate proposals and client deliverables
- Support initiatives around trendspotting and creator discovery using AI
- Work closely with multiple teams to deliver strategic impact across the business
Requirements:
- 6–8 years experience in strategy, insights, consumer research, influencer marketing, or similar
- A strong writer and storyteller who brings clarity to complexity
- Curious, proactive, and scrappy—you love turning noise into signal
- Familiar with tools like Infegy, YouGov, SparkToro, TikTok Creative Center, Reddit, ChatGPT
- Strong with Google Slides or PowerPoint
- Bonus: Trend forecasting, creator discovery, or early-stage AI experience
- Bonus: Experience at a startup, creative agency, or marketing-tech company
- Major Bonus: Strong visual design skills
Benefits:
- 100% covered healthcare
- Flexible PTO
- Company holidays that actually get honored
- In-person off-sites in Atlanta to foster real connection
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