Associate Director, Paid Media
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Job Description
Associate Director leading paid media strategy, DSP activation, and optimization for healthcare clients. Building P10’s remote agency capabilities across programmatic and emerging channels.
Responsibilities:
- Develop integrated media strategies, channel plans, budgets, forecasts, and learning agendas
- Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio, and emerging channels
- Build strategies reaching healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team
- Create recommendations explaining proposed strategies, their importance, and investment alignment with client objectives
- Partner with Client Services, strategy, creative, technology, and analytics teams
- Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and paid media platforms
- Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other indicators
- Lead optimization decisions across audiences, channels, partners, bids, budgets, placements, and creative
- Establish quality-control standards for campaign setup, tracking, launch, optimization, reporting, and billing
- Ensure compliance with platform, privacy, client, and regulated healthcare advertising requirements
- Translate results into recommendations and apply findings to future media decisions
- Advise clients and present strategies, investment recommendations, performance findings, and opportunities
- Identify opportunities to expand media engagements within existing client relationships
- Contribute media strategy to pitches, proposals, scopes, and capabilities presentations
- Evolve P10’s DSP and broader healthcare media capabilities
- Evaluate media partners, design pilots, and develop repeatable offerings
- Build scalable processes, tools, benchmarks, partner scorecards, and ways of working
- Mentor and provide strategic and technical guidance to team members
Requirements:
- Healthcare, pharmaceutical, biotechnology, or medical technology agency experience
- Recent experience building, launching, optimizing, and troubleshooting campaigns within DSPs and other paid media platforms
- Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, brand safety, and frequency management
- Experience developing integrated media plans, budgets, forecasts, and client recommendations
- Working knowledge of paid social, paid search, video, audio, and other digital channels
- Ability to move comfortably between strategic client conversations and detailed platform execution
- Experience managing budgets, building client relationships, and contributing to business growth
- Strong communication, presentation, organization, and problem-solving skills
Benefits:
- Base salary
- Discretionary bonus
- Benefits
- Fully remote work arrangement
- Travel required up to 5%
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