Senior Social Campaign Manager / Paid Social Performance Manager
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Job Description
Senior paid social manager scaling Meta campaigns for an international performance marketing company. Optimizing large budgets, performance metrics, and client growth.
Responsibilities:
- Independently launch, manage, optimize, and scale paid social advertising campaigns, primarily on Meta
- Manage substantial advertising budgets and make daily decisions to maximize campaign performance and profitability
- Monitor and analyze ROAS, CPA, CTR, CPM, revenue, and other relevant business metrics
- Identify performance trends, develop optimization hypotheses, and implement data-driven improvements
- Use Google Analytics, Google Sheets, and internal analytics tools to evaluate campaign results and support decision-making
- Prepare weekly and monthly performance reports with results, insights, and actionable recommendations
- Communicate directly with international clients about campaign performance, budget allocation, and optimization strategies
- Collaborate with BI, Creative, Tracking, CRM, and other specialists to improve overall marketing performance
- Continuously test new audiences, creatives, campaign strategies, and advertising channels
- Own campaign execution and results within a dedicated client team
Requirements:
- Senior-level hands-on experience in paid social advertising, with a strong focus on Meta Ads / Facebook Ads
- Approximately 5+ years of practical experience with Meta Ads and Google Analytics
- Proven experience independently launching, managing, optimizing, and scaling paid social campaigns
- Experience working with substantial advertising budgets and making performance-driven budget allocation decisions
- Strong understanding of performance marketing metrics, campaign economics, and advertising profitability
- Excellent analytical skills and practical proficiency in Google Sheets or Excel, including formulas, calculations, and data analysis
- Experience using Google Analytics to evaluate advertising performance and support optimization decisions
- Ability to interpret campaign data, identify performance issues, and translate insights into actionable improvements
- Experience preparing performance reports and presenting results to clients or senior stakeholders
- Advanced English proficiency (C1 or higher)
- Ability to work independently, take ownership of results, and collaborate effectively within a cross-functional team
- Commitment to a full-time role and long-term professional collaboration
Benefits:
- Fully remote, full-time opportunity
- Collaboration with international clients, primarily in the US and UK
- Opportunity to work with major international brands managing advertising budgets of $1M+ per month
- Dedicated cross-functional team with experienced marketing, analytics, and creative professionals
- Access to proprietary analytics technology and advanced performance marketing tools
- Significant ownership of campaign execution, optimization, and business results
- Collaborative environment focused on measurable outcomes and continuous improvement
- Primarily European working hours, with occasional evening meetings to accommodate international clients
- Opportunities for long-term professional growth and development
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