Demand Generation Manager – Public Sector
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Job Description
Demand Generation Manager driving integrated B2B campaigns and pipeline growth for Hyland’s enterprise content and AI platform. Leading ABM, digital, webinar, nurture, and partner programs.
Responsibilities:
- Develop and execute demand generation plans aligned to pipeline, revenue, and growth objectives
- Own demand strategy for assigned regions, industries, or market segments
- Build quarterly and annual pipeline generation plans
- Identify risks and opportunities and maintain accountability for measurable pipeline contribution and business outcomes
- Design and execute integrated demand programs using digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions
- Partner with Global Campaigns and internal stakeholders to deploy and optimize campaign playbooks
- Leverage AI-enabled tools and automation to improve efficiency, scale, and performance
- Activate marketing tactics across the buyer journey to generate and accelerate opportunities
- Partner with Sales, SDRs, Account Executives, and Partner teams
- Participate in pipeline reviews, forecast discussions, account planning, and quarterly business reviews
- Collaborate with Product Marketing, Field Marketing, Marketing Operations, Web, Campaigns, and Corporate Marketing teams
- Monitor pipeline health and recommend actions to improve performance and conversion rates
- Establish KPIs and reporting frameworks to measure demand generation effectiveness
- Drive optimization through testing, experimentation, and data-driven decision making
- Present performance insights and recommendations to sales and marketing leadership
- Serve as a trusted advisor and thought leader across the marketing organization
- Share knowledge and coach others on best practices and market trends
- Mentor, coach, train, and provide feedback to team members and leadership
Requirements:
- Bachelor's degree or equivalent experience
- Eight or more years of B2B marketing experience
- Three or more years of experience in demand generation, revenue marketing, digital marketing, campaign marketing, or ABM
- Proven success partnering with Sales to achieve pipeline and revenue goals
- Experience building quarterly and annual pipeline generation plans
- Experience using marketing automation, CRM, analytics, and digital marketing technologies
- Ability to establish KPIs and reporting frameworks
- Strong communication, project management, analytical, and stakeholder management skills
- Experience designing and executing integrated demand programs
- Experience with digital campaigns, webinars, nurture programs, ABM, partner programs, and sales activation motions
- 20% travel
Benefits:
- Career development resources
- Wellbeing programs
- Innovation practices
- Inclusive workplace
- Employee initiatives and community giving campaigns
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