Senior Paid Media Manager
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Job Description
Paid Media Senior Manager driving paid acquisition, experimentation, and pipeline growth for Simpplr’s AI-powered workplace intranet. Managing search, social, display, budgets, and performance across enterprise segments.
Responsibilities:
- Lead Simpplr’s paid search and digital advertising programs across Google, Bing, LinkedIn, and other appropriate channels
- Own audience and keyword strategy, budgets, bidding, creative, and landing page performance
- Optimize the full paid journey from search query or ad impression through landing page and conversion
- Develop and manage testing roadmaps across audiences, keywords, creative, messaging, offers, bidding strategies, and landing pages
- Turn experiment results into actionable learnings and scale what works
- Own weekly and monthly performance reporting across advertising platforms, Google Analytics, and Salesforce
- Explain performance drivers, investment priorities, and recommended next actions
- Partner with SDRs, Sales, Marketing Ops, Product Marketing, Web, Design, and Content
- Align paid programs with ICP, priority accounts, campaigns, product launches, and pipeline goals
- Introduce new paid media channels, tools, and approaches, including AI and automation applications
Requirements:
- 8+ years in digital marketing within B2B SaaS
- 5+ years of hands-on experience managing paid search on Google Ads, Bing Ads and LinkedIn
- Experience setting strategy across search, paid social, display and ABM
- Experience reallocating spend between channels based on ROI, CAC and pipeline contribution
- Proven experience running paid campaigns targeting US/North American Enterprise buyers
- Proven track record of driving pipeline, sales meetings, and customer generation
- Experience owning channel budgets, forecasting spend and pipeline, and making allocation decisions based on ROI and CAC
- Expertise with Google Ads, Bing Ads, LinkedIn Advertising, Google Analytics, Google Tag Manager, and Salesforce (SFDC)
- Advanced skills in Excel and Google Sheets, including financial modeling for budgets, forecasts and ROI
- Ability to present digital performance and investment recommendations to Sales, Finance and Marketing leadership
- Comfortable working with US-based teams, with regular overlap into US hours
- Bachelor's degree
- Marketo is a plus
- Experience driving Enterprise pipeline and leading SEM programs at scale
Benefits:
- Full health, vision and dental benefits
- Flexible work environment
- Competitive compensation package
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