Paid Social Specialist
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Job Description
Paid Social Specialist managing and optimizing Meta and multi-platform campaigns for Vida Shoes International clients. Reporting performance, meeting KPIs, and mentoring junior social media team members.
Responsibilities:
- Provide tactical paid social recommendations and manage paid social media campaigns for clients
- Plan, execute, optimize, and report on paid social media efforts with oversight from senior team members
- Manage day-to-day campaign trafficking, monitoring, and optimization to meet client KPIs
- Execute and optimize comprehensive paid social campaigns within platforms
- Traffic campaigns, monitor creative requests and specifications, perform quality assurance, adhere to timelines, and follow paid social best practices
- Monitor campaign performance against KPIs and budget parameters, recommending data- and trend-based optimizations
- Compile and share routine campaign performance reports with insightful observations and recommended tests
- Present recommendations and report results with thoughtful next steps and actions
- Communicate with internal and external partners while maintaining professional and collaborative relationships
- Stay current with partner offerings, platform enhancements, industry updates, and social trends
- Attend internal and external trainings and complete required platform certifications
- Train and mentor Associates and other junior team members
- Oversee routine budget pacing, complex data fees, and billing administration
Requirements:
- Experience executing multiple campaigns in Meta (Facebook and Instagram) and one other platform (X/Twitter, Snapchat, Pinterest, TikTok, Reddit, or LinkedIn)
- Thorough knowledge of social platform capabilities and campaign setup for differing objectives
- Proficiency in MS Office applications (Excel, Outlook, PowerPoint, Word, etc.)
- Comfortable working closely with peers and internal teams in-person and via email, phone, and video
- Strong organizational skills
- Ability to multitask in a fast-paced environment
- Ability to prepare presentations and share them with internal stakeholders
- 1–2 years of experience in a role where paid social media management was a core responsibility
- Interest and passion for social media and advertising
Benefits:
- Attend internal and external trainings
- Complete required social platform certifications as needed
- Training and mentoring opportunities for junior team members
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