Associate – User Growth, Market Intelligence
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Job Description
Paytm offline user growth associate identifying city opportunities, building merchant and community partnerships, and driving on-ground user acquisition. Field-based market engagement across India.
Responsibilities:
- Visit markets, shops, restaurants, cafés, retail outlets and other high-footfall locations to identify growth opportunities
- Build and manage partnerships with regional/local brands and businesses
- Identify and develop corporate, college, institutional and community partnerships
- Engage with merchants, customers and local communities to understand market needs and provide relevant feedback
- Identify new opportunities for user acquisition, brand visibility and local marketing initiatives
- Support execution of merchant programmes, college activities, community initiatives and other local campaigns
- Work closely with internal teams to take identified opportunities from initiation to closure
- Maintain regular tracking of visits, opportunities, partnerships and execution
Requirements:
- Good knowledge of the local market/city
- Strong communication and relationship-building skills
- Comfortable with extensive field work and meeting different stakeholders
- Ability to independently identify opportunities and follow up consistently
- Good command of the local language
- Experience in field sales, business development, partnerships, merchant acquisition, market development or similar roles would be relevant
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