Audience Marketing Coordinator
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Job Description
Audience Marketing Coordinator executing lifecycle, email, social, and data-driven campaigns. Growing engagement and retention across WATT Global Media’s publishing brands.
Responsibilities:
- Implement and execute audience marketing campaigns across multiple platforms
- Create lifecycle marketing programs, including welcome, onboarding, re-engagement, retention, and cross-promotion campaigns
- Analyze audience behavior data, website metrics, and product engagement to improve engagement and align with business goals
- Monitor campaign and audience performance, identify trends and opportunities, and recommend improvements
- Use testing and audience insights to improve marketing effectiveness
- Manage day-to-day social media activities for WATT’s media brands, including posting, audience engagement, and community interaction
- Monitor social media performance and recommend tactics to expand reach
- Leverage marketing technology and artificial intelligence tools to identify growth and engagement opportunities, automate workflows, and enhance data quality
- Generate and maintain audience lists for newsletters, marketing campaigns, and engagement efforts
- Maintain audience data accuracy, integrity, and regulatory compliance through audits, preparation, formatting, governance, and privacy best practices
- Ensure compliance with email send practices and data privacy regulations, including CAN-SPAM, CASL, and GDPR
- Coordinate with third-party vendors for database, email system, and circulation system maintenance
- Work individually and in teams across Marketing, Sales, Content, Product Growth, and Media Operations
- May travel up to 10 percent
Requirements:
- Bachelor’s degree or equivalent experience
- 2+ years of experience
- Hands-on experience executing digital marketing campaigns, including email and organic social media
- B2B marketing or media/publishing experience is a plus
- Experience with marketing technology and analytics platforms, including email marketing or marketing automation systems, CRM/CDP platforms, social media management tools, and web analytics
- Experience using generative AI tools to support marketing activities
- Proficiency in Microsoft Office applications, particularly Excel and PowerPoint
- Knowledge of digital marketing principles and practices, including audience acquisition, engagement, email marketing, social media, and campaign optimization
- Ability to execute and evaluate digital marketing campaigns using audience and performance data
- Foundational understanding of AI applications in marketing, including content generation, data analysis, and campaign optimization
- Strong written and verbal communication skills
- Strong critical thinking, organizational, time management, and collaboration skills
- Ability to manage multiple priorities and work effectively across teams
- Must operate office equipment, machines, and computer
- May walk, bend, stoop, lift and carry up to 15 lbs
- Work requires close vision
Benefits:
- Remote, Results Only Work Environment (ROWE)
- May travel up to 10 percent
- Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions
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