B2B Content Specialist – Digital & Social
Employment Information
Report this job
Job expired or something wrong with this job?
Job Description
B2B Content Specialist creating and managing crossmedia campaigns for Proalpha Group. Focusing on digital channels and engaging target audiences in the B2B space.
Responsibilities:
- You give our digital communications a clear voice.
- With strong storytelling, creative intuition and a strategic perspective, you develop content that is read, shared and discussed in the B2B environment.
- You tell stories across channels — from concise copy to visual impulses and audio formats — and measure their impact using clear KPIs.
- As the content pace-setter, you develop cross-media campaigns, manage our social media agencies and own content management with a clear focus on our digital channels.
- You write concise copy and craft topics so they perform strongly on our online channels (blog, social media — especially LinkedIn, podcasts and the like).
- With a feel for trends, visual language and dramaturgy, you develop formats and content that shape our feed across channels and activate our target audiences.
- Using KPI-based monitoring, you analyse the resonance of our content and continuously optimise posts, articles and formats.
- By publishing expert pieces on external platforms, you strengthen our thought leadership and sharpen our corporate and employer brand in the B2B space.
Requirements:
- Education: Degree in Marketing, Communications, Media or a comparable qualification
- Professional experience: Several years of experience in B2B content marketing with a focus on social media and digital formats
- Technical skills: Confident use of LinkedIn and other social platforms as well as Confluence, HubSpot, Canva and Riverside; experience with AI tools; proficiency in KPI-driven campaign management and agency coordination
- Personal qualities: Strategic thinker with creativity, strong execution skills, a sense for trends and a clear results orientation
- Languages: Very good German and good English for communication in an international environment
Benefits:
- PRO Flexibility: Flexible working-time models, home office, workation, time-banking account (e.g. for a sabbatical)
- PRO Development: Support for personal and professional development, international career opportunities, cross-group career paths, a diverse training offer, regular development reviews
- PRO Values: Open communication, first-name culture, team spirit, respect, appreciation, joint team and company events
- PRO Extras: Onboarding programme, Employee Assistance Service, company bike scheme (JobRad), employee offers, company pension scheme
Similar Jobs
Internship — Web & Content Management
Intern in SEO & Content Management for company developing innovative dry toilets. Working on web maintenance and transformation projects aligned with sustainability.
Working Student, Content & Marketing – Video Focus
Working Student focusing on Content & Marketing (Video Focus) in a fast-growing tech startup. Collaborating on visual content creation and brand development in a mostly remote environment.
Freelance Video Cutter – ShortForm Content
Freelance Video Cutter creating engaging short-form videos for TikTok, Instagram, and YouTube Shorts. Collaborating on ads and incorporating dynamic visual elements with ProviPanda.
Senior Content Marketing Manager, Insights & Research
Content Marketing Manager at RevenueCat driving insights and research in mobile app monetization. Collaborating with data teams and content creators to produce analytical content.
Werkstudent*in Videoschnitt & Content Creation
Werkstudent in Videoschnitt und Content Creation bei wehorse. Unterstützung bei der Erstellung von Videoinhalten und Social Media Management für Pferdesport.
Senior Content Designer
Senior Content Designer at Fueled, a leading digital strategy agency, creating user-centered content systems. Collaborating across teams to improve clarity and effectiveness of product experiences.
Organic/Performance Content Designer
Organic/Performance Content Designer creating high-quality assets for social media and paid ads. Role focuses on using tools like Canva and AI generation to drive performance.
Organic/Performance Content Designer
Organic/Performance Content Designer creating static and video assets for ads and social media. Role involves rapid content production using Canva and AI tools to fulfill marketing goals.
Content Designer
Organic/Performance Content Designer focused on producing high-quality content for social media and client deliverables. Utilizing tools like Canva and AI technologies for rapid content creation.
Content and Distribution Coordinator – Senior Coordinator
Content and Distribution Coordinator managing travel tech implementations at Spotnana. Collaborating with technical teams to ensure seamless connectivity and integration.
Marketing Content Specialist
Marketing Content Specialist responsible for developing compelling content for global campaigns at Leica Biosystems. Transforming technical information to drive engagement and support product launches.
Community Content Marketing Associate
Community Content Marketing Associate leading outreach and event coordination for AZX, an AI transformation company tackling climate challenges. Engaging audiences and building relationships within the industry.
Audio Content Recorder, English (South African)
Looking for participants to record natural speech for audio data collection project. Role requires capturing authentic conversations in various environments using a personal device.
Audio Content Recorder, English Language – Singapore Regional Variant
Audio Content Recorder contributing to an audio data collection project for voice technologies. Recording everyday speech in various environments using a personal device.
Audio Content Recorder, English (New Zealand)
Audio Content Recorder contributing to an audio data collection project supporting advanced voice technologies. Recording natural speech in various environments using personal devices.
Audio Content Recorder, English Language – Irish Regional Variant
Audio Content Recorder contributing to an audio data collection project for advanced voice technologies. Involving recording everyday speech using personal devices in real-world environments.
Audio Content Recorder, English (Indian Regional Variant)
Audio Content Recorder for audio data collection project supporting advanced voice technologies. Recording natural speech in various real-world environments using personal devices.
Audio Content Recorder, British English
Audio Content Recorder for an audio data collection project supporting voice technology development. Involves recording speech in everyday environments using personal devices.
Audio Content Recorder, English (Australian Regional Variant)
Participants in an audio data collection project for advanced voice technologies. Recording natural speech in real-world environments to support voice technology development.
Content Author, AEM
Content Author Adobe AEM role executing content updates for a pharmaceutical company with a global portfolio of websites. Collaborating with cross-functional teams to ensure content quality and consistency.