B2B Technical Content Writer
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Job Description
Writer partnering with marketing team to produce educational blog content for the maritime industry focusing on SEO and long-term positioning.
Responsibilities:
- Collaborate with the marketing lead to finalize the content strategy and direction of content pieces needed to fulfill their goals.
- Create educational and informational content pieces that present the client as an authority and follow all best practices to drive rankings and conversions.
- Conduct desk research using credible technical and regulatory sources, which will be provided and shared by the client.
- Conduct internal interviews with provided subject matter experts, which will include preparing short questions beforehand, booking and running interviews, and taking notes or arranging transcriptions with follow-up clarification as-needed.
- Proofread and edit content to ensure accuracy, clarity, and consistency in messaging that aligns with the tone and brand.
Requirements:
- Proven experience as a B2B content writer, preferably within the maritime industry.
- Relevant architectural, technical, or logistical experience will also be accepted.
- Ability to make technical topics accessible in a blog format.
- Exceptional writing abilities and the skill to adapt tone and style to match brand and audience.
- The candidate must also have impeccable grammar and attention to detail.
- Basic understanding of Search Engine Optimization best practices.
- Light strategic collaboration to guide the team on the most effective content piece based on the message they want to convey.
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