Brand Marketing Producer
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Job Description
Brand Marketing Producer developing creative briefs and reviewing direct-response assets for Sia’s marketing and customer experience consultancy. Partnering with cross-functional teams and agencies on brand growth campaigns.
Responsibilities:
- Develop creative briefs for the client's Brand Direct Response program, including live-action productions, animated and templated assets, creator-led content, and adaptations of existing creative
- Translate US Growth Marketing strategy and objectives into actionable creative briefs
- Lead briefing sessions with internal and external creative teams and serve as the primary Brand Marketing point of contact throughout creative development
- Review creative deliverables with Product Marketing and Creative Experience teams for alignment with briefs, campaign objectives, and brand quality standards
- Provide actionable creative feedback to maintain quality and brand consistency
- Support fast-paced creative review cycles and tight production timelines
- Collaborate with Brand Marketing and Product Marketing teams on the direct-response creative learning agenda
- Identify creative testing opportunities and hypotheses
- Incorporate performance insights and creative learnings into subsequent briefs
- Partner with Brand Marketing, Product Marketing, Creative, and Direct Response Marketing stakeholders
- Maintain alignment across internal teams and external creative partners
- Communicate creative risks and quality concerns to relevant stakeholders
Requirements:
- 6+ years of experience in brand marketing, creative production, integrated marketing, or related disciplines
- Management consulting experience required
- Experience developing creative briefs and managing creative development from concept through delivery
- Experience partnering with internal creative teams and external agencies
- Strong understanding of brand marketing, performance creative, and direct response marketing
- Excellent stakeholder management, communication, and project coordination skills
- Ability to work effectively in a fast-paced, cross-functional environment with tight creative turnaround times
- Applicants must be legally authorized to work in the United States at the time of application and throughout employment
- Position is not eligible for employment visa sponsorship now or in the future
Benefits:
- Remote work
- 40 hours per week
- Temporary project-based contract work
- Diverse, equitable, and inclusive culture
- Sense of belonging for employees and partners
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