Senior Brand Manager
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Job Description
Senior Brand Manager shaping Everyday Dose’s CPG brand strategy, campaigns, and launches. Driving cohesive growth across DTC, Amazon, retail, social, events, and partnerships.
Responsibilities:
- Develop go-to-market strategy for campaigns and launches, from positioning and creative through integrated execution
- Build brand plans with creative, channel, social, events, and partnerships teams
- Translate consumer insights and brand strategy into activations driving awareness, trial, and loyalty
- Support brand execution across DTC, Amazon, retail, and other channels while maintaining cohesion
- Identify opportunities to extend the brand into culturally relevant social, event, and partnership moments
- Support product and brand partnerships driving affinity, acquisition, and retention
- Partner with cross-functional teams to keep initiatives aligned, progressing, and on strategy
- Use data, consumer response, and cultural feedback to refine the approach
- Report performance, learnings, and priorities to cross-functional partners
- Bring original ideas and continually push how the brand appears in the world
Requirements:
- 6+ years of experience in brand management or an equivalent marketing role, ideally in CPG
- Track record of developing and executing integrated brand plans and go-to-market strategies
- Experience in a DTC-first business with omnichannel exposure across Amazon and retail
- Strong ability to translate consumer insights and brand strategy into marketing that resonates
- Sharp instincts for culture, creative, and compelling brand storytelling
- Strong project management skills with the ability to move quickly across multiple work-streams
- Collaborative, low-ego approach and comfort working cross-functionally across an organization
- Clear communicator and problem-solver who can operate and influence decisions independently
- Self-starter who takes ownership, brings original ideas to the table, and thrives in a fast-paced environment
Benefits:
- Comprehensive medical, vision, dental, and prescription plan coverage for team members working 32+ hours per week
- Employer covers 75% of employee premiums
- Company-sponsored 401(k) plan
- 401(k) match of up to 80% of contributions, capped at 5% of salary
- $500 monthly wellness credit through JOON for salaried employees
- Access to Helpr’s vetted backup childcare and family support platform
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